Play it Forward

Post on 15-Jan-2015

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Games as a re-shaper of education and consumer behavior. Using game dynamics to drive a more sustainable, livable world.

Transcript of Play it Forward

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Play it ForwardGames as a re-shaper of education and consumer behavior

To date, gamers have

spent

5.93 million years collectively

playing WoW

World of Warcraft Wiki is the

2nd Biggest Wiki on the Net

Fun

War

e The use of game mechanics outside of games

Game MechanicsA series of rules and functions that tap into our primal response patterns to drive a desired behavior.

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nic Progression Dynamic

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nic Progression Dynamic

Ra

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op

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nic Progression Dynamic

Level XP* GradeLevel Twelve 1860 ALevel Eleven 1800 A-Level Ten 1740 B+Level Nine 1660 B… … …Level Two 1200 D-Level One 0 F

Gam

e M

echa

nic Progression Dynamic

Source: Professor Lee Sheldon, Indian Univrsity

Gam

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echa

nic Progression Dynamic

Game Mechanic’s Apprentice

Level Completion Bonus!

100 Congratulations!You have shown

great progressionYou have reached

the status of a

experience points

Mechanic’s ApprenticeLevel 2

Game Mechanic’s Apprentice

Appointment Dynamic

Gam

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Appointment Dynamic

Gam

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nic Appointment Dynamic

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Game Mechanic’s Apprentice

Appointment DynamicAppointment Dynamic

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Game Mechanic’s Apprentice

Game Mechanic’s Apprentice

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Behavioral Momentum

Bey

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Per

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E n g a g i n g

Game Mechanic’s Apprentice

Game Mechanic’s Apprentice

Game Mechanic’s Apprentice

$1.5 million for Haitian

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virtual rewards

Game Mechanic’s Apprentice

Game Mechanics

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