“organize all the world’s information and make it universally accessible”

IMMEDIATETARGETED

MEASURABLEACCESSIBLE

Your customers see your ad when they search

Your ad reaches users at the moment they demonstrate interest

Keywords

Be highly specificPlurals

Misspellings

A Typical AdWords Ad

• Display URL (35 character limit)• Ad Text (35 character limit)• Ad Title (25 character limit)

Landing Page

Must relate to the keyword used Must deliver what the ad promised Must have a strong call to action

Timing

Be seen in 15 minutes

Stop immediatelyConstantly improve

performanceExploit events &

industry newsWeekdays only

Last year we spent £500,000 of our clients’ hard earned cash …..

…and turned it into £10,000,000 of new business for them

Do you know……

•How many visitors came last month•How many pages did they view•Which pages did they look at•How long did they stay•Where are they located•Which keyword attracted them•Which site referred them•Are they new to your site

www.google.com/analytics

Free traffic/inbound links

http://www.the-free-directory.co.uk/http://www.freeindex.co.uk/http://www.wwwi.co.uk/http://www.uksmallbusinessdirectory.co.uk/http://www.internet-heaven.co.uk/stuff/add.phphttp://www.scoot.co.uk/advertise/free-listing.htmlhttp://www.yelldirect.com/internetadvertising/http://www.businessmagnet.co.uk/http://www.freeadvertising-business.co.uk/

200 character description Images Multiple categories Videos Opening times Coupons Reviews