Platinum Point 17.4.12
-
Upload
june-cory-my-mustard-google-partner -
Category
Business
-
view
259 -
download
0
description
Transcript of Platinum Point 17.4.12
“organize all the world’s information and make it universally accessible”
IMMEDIATETARGETED
MEASURABLEACCESSIBLE
Your customers see your ad when they search
Your ad reaches users at the moment they demonstrate interest
Keywords
Be highly specificPlurals
Misspellings
A Typical AdWords Ad
• Display URL (35 character limit)• Ad Text (35 character limit)• Ad Title (25 character limit)
Landing Page
Must relate to the keyword used Must deliver what the ad promised Must have a strong call to action
Timing
Be seen in 15 minutes
Stop immediatelyConstantly improve
performanceExploit events &
industry newsWeekdays only
Last year we spent £500,000 of our clients’ hard earned cash …..
…and turned it into £10,000,000 of new business for them
Do you know……
•How many visitors came last month•How many pages did they view•Which pages did they look at•How long did they stay•Where are they located•Which keyword attracted them•Which site referred them•Are they new to your site
www.google.com/analytics
Free traffic/inbound links
http://www.the-free-directory.co.uk/http://www.freeindex.co.uk/http://www.wwwi.co.uk/http://www.uksmallbusinessdirectory.co.uk/http://www.internet-heaven.co.uk/stuff/add.phphttp://www.scoot.co.uk/advertise/free-listing.htmlhttp://www.yelldirect.com/internetadvertising/http://www.businessmagnet.co.uk/http://www.freeadvertising-business.co.uk/
200 character description Images Multiple categories Videos Opening times Coupons Reviews