Post on 01-Dec-2014
description
PIZZA HUT
PRESENTER:EZZUL SYAFIQ BIN ZAHABA 2012208732
MASWADI BIN AZIZ2012840482
MOHD NAIM HAFIZ BIN MOHAD RAFFI 2012257208NUR SHAIKHAH AKMAL BINTI ABDULLAH 2012488028SITI SYAFIAH BINTI ABD MALEK 2012819404
FOUNDER : Dan and Frank Carney1958, Wichita, Kansas
The 1st Pizza Hut restaurant open in Wichita , Kansas
1958
1st franchise open in Topeka , Kansas
Pizza Hut entered into international market with
opening of Pizza Hut outlet in Canada
1959
1968
Delivery service is introduced in Pizza Hut1986
1988
Pizza Hut celebrated its 30th anniversary with more than
6000 units.
Pizza Hut sales in the United States were over $5 million
More than 6,000 Pizza Hut restaurants in the United
States, and more than 30,000 restaurant locations in 94 countries and territories
around the world.
1996
2012
• Employing more than 300,000 people.
• YUM! Is the parents of company Pizza Hut.
• Serve different style of pizza along with side dishes
The first logo of Pizza HutBeen used in 1958 - 1967
2nd logoBeen used in 1967 - 1999
Changes the font.Used in 1999 until
now
•Pizza Hut serves more than 1.7 million pizzas every day, to approximately 4 million customers worldwide.•Pizza Hut delivers from more than 5,300 locations across the U.S•Pizza Hut uses more than 360 million pounds of REAL cheese per year, of that, 335 million pounds is mozzarella cheese.•Pizza Hut uses more than the equivalent of 525 million pounds of tomatoes each year.
Porter’s Diamond Model
Firm Strategy , Structure and
Rivalry
Demand Conditions
Factor Condition
Firm Structure, Strategy & Rivalry
• Centralized top management• Decentralized style
STRUCTURE
Demands Conditions
CUSTOMER
FOCUS
• Listen to customer voice.
• Follow culture in different part.
• Example, Malaysia.
Labor
Technolo
gy
Restaura
nt
Factor Condition
Management development and training programmed
Developing Champions
Monitoring the progress of business at anytime, anywhere via remote log-in functionally
Online recruitment
Maintained their good image
Very interesting dine Suitable for gathering and
party Different from competitor
INTERNATIONAL ENTRY STRATEGIES
WHERE TO ENTER
1st and 2nd branch at home country(United States).
3rd branch Pizza Hut do first internationalize in Canada.
Pizza Hut open in rural area, Mentakab,Pahang.
WHEN TO ENTER
First mover for pizza`s restaurant in the world
Introduce sit-down restaurant concept and delivery services.
HOW TO ENTER
Wholly owned subsidiaries-(YUM! BRANDS)
Franchising
CULTURE ENVIRONMENTS
Different Culture Environments
Definition of CultureCulture refers to the knowledge, experience, beliefs, values, attitudes, meanings, hierarchiesreligion, nations of time, roles, spatial relations,concept of the universe and material objectsand possessions acquired by a group of peoplein the course of generations through individualand group.
In this case of Pizza Hut, we focus more on the elements of culture.
What kind of product that Pizza Hut served?
How Pizza Hut do the promotion in a different countries?
What types of language that Pizza Hut use in different restaurant?
How many types of delivery that Pizza Hut offer?
What is the medium that Pizza Hut use to deliver their pizza?
Religion Language
CONCLUSION