Mete MustecapliogluDavid Zabinski

Serhan OzgulCan EfeogluEmir Ozturk

Sherif FahmyTodd Kincaide

Sherif wants to get together for dinner…

? ??

When?

Who?

Where?

What’s out there now?

• What about deciding on place?• Formal/”Business-y”

• Burden on the organizer

Email/Phone/SMS

Meeting Schedulers

• No features for flexibility• Dictatorial!

Conventional Invite Platforms

On the restaurant side…

? ??

How do I fill my empty seats in non-peak hours?

How do I bring new customers?

Are these the right customers?

What about Groupon?

Mon Tue Wed Thu Fri Sat Sun

Groupon Now Ideal Case

Deal Revenue $13,500

Additional Spending $14,040

Total Revenue $27,540

Cost $29,916

P/L $-2,376

Groupon Case:Short-term Demand

Our solution

Users easily plan

events: They reveal preferences

Restaurants attract the right

customers

WIN - WIN

For restaurants

Create Event Page

Add People

Add time options

Add restaurant options

See suggestions

Add new options

Invitees view the event

Market & Opportunity: Planning Events Online

Doodle User Growth

Evite

• 570K events monthly• 19.4MM invitations monthly

Facebook Events

• Over 2.5MM events monthly

Online Invitation Tools

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

Uni

que

user

s (00

0s)

Doodle User Growth

Founded 3/1/2007

4/2/2008: 1.7 MM uniques

5/2/2010: 6 MM uniques

4/2/2009: 3.0 MM uniques

Market & Opportunity: Online Reservations

3/15/0

6

5/31/0

6

8/16/0

6

11/1/0

6

1/17/0

7

4/4/0

7

6/20/0

7

9/5/0

7

11/21/0

7

2/6/0

8

4/23/0

8

7/9/0

8

9/24/0

8

12/10/0

8

2/25/0

9

5/13/0

9

7/29/0

9

10/14/0

9

12/30/0

9

3/17/1

0

6/2/1

0

8/18/1

0

11/3/1

0

1/19/1

10

50

100

150

200

250

Diners Seated Through Online Reservations

Dine

rs (M

M)

Nov 2008: iPhone App Intro-duced

Oct 2009: Announces Millionth Reservation Made via Mobile App

Sept 2009: Android App Intro-duced

Online deal market

Online deal market

Deal Revenue $13,500Additional Spending $14,040

Total Revenue $27,540

Cost $29,916

P/L $-2,376

Is it worth the loss?

40% of Restaurants said Not Again

The percent of dining deals decreased by 5% in 2010

However;The current deal models are not the best solution for many restaurants

1) Customers do not spend enough additionally.2) Deal seekers do not usually come back.

Product Positioning Slide

Our Solution: Easy & Fun, Social Event

Planning Social &

Viral

Easy & collaborative

Simple & Convenient

Suggestions & Guidance

Incentive for

dine-outs

More events

More students

More restaurants

Initial Strategy

…

Strategy

Launch @NU

Partner with Evanston restaurants

Spread to Chicago Area

Other college towns and urban areas

How will we make money?

• Deals to be primary focus– Anticipate remitting 80% of coupon revenue to

restaurants– Even with 5% of the market we see attractive revenue

potential

*13.7 MM represents diners within target demographic of 20-34 year olds who were seated through online reservations in 2010

Market for online reservations* 13,700,000Unique users (5% of market) 685,000Deals purchased per user per year 4Revenue per deal $2.00Potential Deal Revenue $5,480,000

Risks and Challenges

• What about competing platforms?

• Keys to success– Positive “Feedback loop”– Quick execution in local market– Drive user and merchant loyalty

“Facebook Events; Making Casual Get-Togethers Easier”

“The Best Way to Discover Events and Other Social Activities”

“…share event and party information with your friends”

“The best way to share plans with your friends”

Risks and Challenges

• Migration to an unfamiliar platform– Users attached to email as a means of

communication– Reluctance to integrate personal accounts

• Keys to success – Provide an easy and compelling experience– Seamless integration with Gmail and Outlook