Pitch v2 (3)
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Transcript of Pitch v2 (3)
![Page 1: Pitch v2 (3)](https://reader033.fdocuments.in/reader033/viewer/2022061208/54898ad1b47959dd0c8b59e3/html5/thumbnails/1.jpg)
Mete MustecapliogluDavid Zabinski
Serhan OzgulCan EfeogluEmir Ozturk
Sherif FahmyTodd Kincaide
![Page 2: Pitch v2 (3)](https://reader033.fdocuments.in/reader033/viewer/2022061208/54898ad1b47959dd0c8b59e3/html5/thumbnails/2.jpg)
Sherif wants to get together for dinner…
? ??
When?
Who?
Where?
![Page 3: Pitch v2 (3)](https://reader033.fdocuments.in/reader033/viewer/2022061208/54898ad1b47959dd0c8b59e3/html5/thumbnails/3.jpg)
What’s out there now?
• What about deciding on place?• Formal/”Business-y”
• Burden on the organizer
Email/Phone/SMS
Meeting Schedulers
• No features for flexibility• Dictatorial!
Conventional Invite Platforms
![Page 4: Pitch v2 (3)](https://reader033.fdocuments.in/reader033/viewer/2022061208/54898ad1b47959dd0c8b59e3/html5/thumbnails/4.jpg)
On the restaurant side…
? ??
How do I fill my empty seats in non-peak hours?
How do I bring new customers?
Are these the right customers?
![Page 5: Pitch v2 (3)](https://reader033.fdocuments.in/reader033/viewer/2022061208/54898ad1b47959dd0c8b59e3/html5/thumbnails/5.jpg)
What about Groupon?
Mon Tue Wed Thu Fri Sat Sun
Groupon Now Ideal Case
Deal Revenue $13,500
Additional Spending $14,040
Total Revenue $27,540
Cost $29,916
P/L $-2,376
Groupon Case:Short-term Demand
![Page 6: Pitch v2 (3)](https://reader033.fdocuments.in/reader033/viewer/2022061208/54898ad1b47959dd0c8b59e3/html5/thumbnails/6.jpg)
Our solution
Users easily plan
events: They reveal preferences
Restaurants attract the right
customers
WIN - WIN
![Page 7: Pitch v2 (3)](https://reader033.fdocuments.in/reader033/viewer/2022061208/54898ad1b47959dd0c8b59e3/html5/thumbnails/7.jpg)
For restaurants
![Page 8: Pitch v2 (3)](https://reader033.fdocuments.in/reader033/viewer/2022061208/54898ad1b47959dd0c8b59e3/html5/thumbnails/8.jpg)
Create Event Page
![Page 9: Pitch v2 (3)](https://reader033.fdocuments.in/reader033/viewer/2022061208/54898ad1b47959dd0c8b59e3/html5/thumbnails/9.jpg)
Add People
![Page 10: Pitch v2 (3)](https://reader033.fdocuments.in/reader033/viewer/2022061208/54898ad1b47959dd0c8b59e3/html5/thumbnails/10.jpg)
Add time options
![Page 11: Pitch v2 (3)](https://reader033.fdocuments.in/reader033/viewer/2022061208/54898ad1b47959dd0c8b59e3/html5/thumbnails/11.jpg)
Add restaurant options
![Page 12: Pitch v2 (3)](https://reader033.fdocuments.in/reader033/viewer/2022061208/54898ad1b47959dd0c8b59e3/html5/thumbnails/12.jpg)
See suggestions
![Page 13: Pitch v2 (3)](https://reader033.fdocuments.in/reader033/viewer/2022061208/54898ad1b47959dd0c8b59e3/html5/thumbnails/13.jpg)
Add new options
![Page 14: Pitch v2 (3)](https://reader033.fdocuments.in/reader033/viewer/2022061208/54898ad1b47959dd0c8b59e3/html5/thumbnails/14.jpg)
Invitees view the event
![Page 15: Pitch v2 (3)](https://reader033.fdocuments.in/reader033/viewer/2022061208/54898ad1b47959dd0c8b59e3/html5/thumbnails/15.jpg)
Market & Opportunity: Planning Events Online
Doodle User Growth
Evite
• 570K events monthly• 19.4MM invitations monthly
Facebook Events
• Over 2.5MM events monthly
Online Invitation Tools
0
1,000
2,000
3,000
4,000
5,000
6,000
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Uni
que
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s (00
0s)
Doodle User Growth
Founded 3/1/2007
4/2/2008: 1.7 MM uniques
5/2/2010: 6 MM uniques
4/2/2009: 3.0 MM uniques
![Page 16: Pitch v2 (3)](https://reader033.fdocuments.in/reader033/viewer/2022061208/54898ad1b47959dd0c8b59e3/html5/thumbnails/16.jpg)
Market & Opportunity: Online Reservations
3/15/0
6
5/31/0
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8/16/0
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11/1/0
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1/17/0
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4/4/0
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6/20/0
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9/5/0
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11/21/0
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2/6/0
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4/23/0
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7/9/0
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9/24/0
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12/10/0
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2/25/0
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5/13/0
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7/29/0
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10/14/0
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12/30/0
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3/17/1
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8/18/1
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1/19/1
10
50
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Diners Seated Through Online Reservations
Dine
rs (M
M)
Nov 2008: iPhone App Intro-duced
Oct 2009: Announces Millionth Reservation Made via Mobile App
Sept 2009: Android App Intro-duced
![Page 17: Pitch v2 (3)](https://reader033.fdocuments.in/reader033/viewer/2022061208/54898ad1b47959dd0c8b59e3/html5/thumbnails/17.jpg)
Online deal market
![Page 18: Pitch v2 (3)](https://reader033.fdocuments.in/reader033/viewer/2022061208/54898ad1b47959dd0c8b59e3/html5/thumbnails/18.jpg)
Online deal market
Deal Revenue $13,500Additional Spending $14,040
Total Revenue $27,540
Cost $29,916
P/L $-2,376
Is it worth the loss?
40% of Restaurants said Not Again
The percent of dining deals decreased by 5% in 2010
However;The current deal models are not the best solution for many restaurants
1) Customers do not spend enough additionally.2) Deal seekers do not usually come back.
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Product Positioning Slide
Our Solution: Easy & Fun, Social Event
Planning Social &
Viral
Easy & collaborative
Simple & Convenient
Suggestions & Guidance
Incentive for
dine-outs
![Page 20: Pitch v2 (3)](https://reader033.fdocuments.in/reader033/viewer/2022061208/54898ad1b47959dd0c8b59e3/html5/thumbnails/20.jpg)
More events
More students
More restaurants
Initial Strategy
…
![Page 21: Pitch v2 (3)](https://reader033.fdocuments.in/reader033/viewer/2022061208/54898ad1b47959dd0c8b59e3/html5/thumbnails/21.jpg)
Strategy
Launch @NU
Partner with Evanston restaurants
Spread to Chicago Area
Other college towns and urban areas
![Page 22: Pitch v2 (3)](https://reader033.fdocuments.in/reader033/viewer/2022061208/54898ad1b47959dd0c8b59e3/html5/thumbnails/22.jpg)
How will we make money?
• Deals to be primary focus– Anticipate remitting 80% of coupon revenue to
restaurants– Even with 5% of the market we see attractive revenue
potential
*13.7 MM represents diners within target demographic of 20-34 year olds who were seated through online reservations in 2010
Market for online reservations* 13,700,000Unique users (5% of market) 685,000Deals purchased per user per year 4Revenue per deal $2.00Potential Deal Revenue $5,480,000
![Page 23: Pitch v2 (3)](https://reader033.fdocuments.in/reader033/viewer/2022061208/54898ad1b47959dd0c8b59e3/html5/thumbnails/23.jpg)
Risks and Challenges
• What about competing platforms?
• Keys to success– Positive “Feedback loop”– Quick execution in local market– Drive user and merchant loyalty
“Facebook Events; Making Casual Get-Togethers Easier”
“The Best Way to Discover Events and Other Social Activities”
“…share event and party information with your friends”
“The best way to share plans with your friends”
![Page 24: Pitch v2 (3)](https://reader033.fdocuments.in/reader033/viewer/2022061208/54898ad1b47959dd0c8b59e3/html5/thumbnails/24.jpg)
Risks and Challenges
• Migration to an unfamiliar platform– Users attached to email as a means of
communication– Reluctance to integrate personal accounts
• Keys to success – Provide an easy and compelling experience– Seamless integration with Gmail and Outlook