Pitch deck

Post on 16-Jul-2015

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Transcript of Pitch deck

“Importing & Selling the highest quality Vaporizers

and e-Liquid from the United States to Colombia”

info@vaporusa.com.co

+57 310 479 8973

(407) 965-8973

www.vaporusa.com.co

eVapor sales are more than doubling every year!

Colombia’s became the fastest growing large

economy of Latin America in 2013

There are currently no vape shop in Manizales

Opportunity

+

+

According to experts, Personal Vaporizers sales

are now growing twice as fast as the overall eVapor category

A promising product

The eVapor industry grew from a $1.7 Billion to

$2.4 Billion in 2014 growing at a 23% rate

Health experts agree that e-cigarettes would prove

considerably less harmfulthan traditional cigarettes

GDP Annual Growth Rate in Colombia averaged 4.3 percentfrom 2001 to 2014

A Safe and Growing Country

COLOMBIA

Colombia grew at a rate of 4.7% in 2013, passing Peru

as the fastest growing large economy of Latin America.

1. Brazil

2. Mexico

3. Colombia

4. Argentina

Latin American

Economies by GDP

City: ManizalesPopulation: 431,563

Smokers: 56,000 (13%)

Target Market

Country: ColombiaPopulation: 48 Millions

Smokers: 5,000,000 (9%)

Current Market Potential Market

Benefits of Vaping

No residual smell

HEALTHIER

Comparable costs

No 2nd hand smoke

No smoke stains

Vapor = Vaping

4 Chemicals

0 Carcinogene

Smoke = Smoking

4000+ Chemicals

60+ Carcinogene

VAPING SMOKING

Benefits

Marketing Plan Open 1st vape shop

in Manizales

Offer the highest quality personal vaporizers

and the widest range of e-Liquid in Colombia.

GreenSmoke Essential Kit

Haus Personal Vaporizer

Vaporfi Pro Starter Kit

Vaporfi Rebel II Starter Kit

Products

Markup

71%

69%

60%

87%

Personal Vaporizers

Products

Markup

69%

69%

830%

485%

Vaporfi (30ml)

Mountbakervapor (12ml)

VaporUSA e-Liquid (10ml)

VaporUSA e-Liquid (30ml)

e-Liquid

Bottling and selling e-Liquid purchased in

bulk is what makes vape shop so profitable

Traction

Product & Market

Research

Dec 14 Jan 15 Feb 15 Mar 15

Creation of

VaporUSA S.A.SImportation &

product testing

Sales & revenue

generation

Create a legal entity to

import and sell vaping

products imported from

the US in Colombia.

Import various vaping

products including bulk

e-Liquid to verify

importation feasibility,

timeframe and costs.

First sales of personal

vaporizers and e-

Liquid. Generating

revenue.Analysis of product

sales, market growth

and importation costs.

3 Year Plan

2015 2016 2017

• Open first vape shop

in Manizales.

• Offer widest range of

e-Liquid in Colombia.(100 e-Liquid flavors with 4

nicotine levels each!)

• Start direct distribution

of e-Liquid and

vaporizer to local shops

& stores

• Expand distribution to

the whole region

(Caldas)

• Open second vape shop

• Expand distribution to

the neighboring regions

(Antioquia/ Risaralda/

Tolima/Quindio)