Post on 14-Sep-2014
description
Confidential document – All rights reserved – Leadformance 2013
Web 2 Shop
Solutions for your Web-to-store strategies
Store & Product Locator, Click & Collect, Mobile, Facebook, Coupons, Clearance sales…
Introduction
Confidential document – All rights reserved – Leadformance 2013
The most trusted
Web-to-Store solution
150 000 Retail locations130 Clients
110Countries
80 Millions Visitors redirect to your stores
Web 2 Shop
170 Millions Pages views
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A few figures about web to store
Confidential document – All rights reserved – Leadformance 2013 Source : Fullsix Retail 2012
83% of purchases
are made in-store
Confidential document – All rights reserved – Leadformance 2013
88% of consumers research online
before purchasing offline
Confidential document – All rights reserved – Leadformance 2013 Source : FEVAD June 2012
44% of visitors
use the internet to find
the closest retail location
Confidential document – All rights reserved – Leadformance 2013
54% of web users look for
online vouchers to
then use them in-store
Confidential document – All rights reserved – Leadformance 2013
80% of web users have
already used a digital
voucher in a store
Confidential document – All rights reserved – Leadformance 2013
55% of consumers
use at least 2 devices in the
course of each purchase
Confidential document – All rights reserved – Leadformance 2013
Consumers with PCs, smartphones and
tablets do more than 21 local searches per week, or an average
of 3 searches a day
Yp survey – How Consumers Are Using Local Search
Confidential document – All rights reserved – Leadformance 2013 Source : Chikita Insights October 2012
1 of 4 Google searches
are local searches
my boutique Paris
Confidential document – All rights reserved – Leadformance 2013 Source : Google June 2011
1/3mobile searches
are local searches
Confidential document – All rights reserved – Leadformance 2013
53% of
mobile searches have local intent (Microsoft)
Confidential document – All rights reserved – Leadformance 2013 Source : Fullsix Retail 2012
62% smartphone users use their phone
on the street or on the go (at least once before their purchase)
Confidential document – All rights reserved – Leadformance 2013
57% Smartphone users look for local
info at least once a week
25% look for local info daily
my store Aix en Provence
Source: Google’s Think Insights Databoard
Confidential document – All rights reserved – Leadformance 2013 Source : Fullsix Retail 2012
76% smartphone users
do online research while in a store
Confidential document – All rights reserved – Leadformance 2013 Source NIELSEN August 2012
94% of clicks
are made through SEO
Confidential document – All rights reserved – Leadformance 2013 Source : search engine watch
of savings
for your70%paid search budget
Up to
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What we do for you:
Transforming online traffic into offline results
Confidential document – All rights reserved – Leadformance 2013
achieved
x3 conversion rate for MIDAS car service centres
Confidential document – All rights reserved – Leadformance 2013
increased “in agency” revenues
by 64% within one yearfor Carlson Wagon Lit Travel (HAVAS Fr)
Confidential document – All rights reserved – Leadformance 2013
BRIDGE multiplied
SUBARU’s daily testdrives
by 4 in only 7 months
Confidential document – All rights reserved – Leadformance 2013
BRIDGE generated
10x more local SEO trafficin less than 2 years for PULSAT
Confidential document – All rights reserved – Leadformance 2013
BRIDGE multiplied by 5
Orange’s local internet traffic in less than 1 year
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helped OPTICAL CENTER to increase
in-store visits by 30%in just one year thanks
to local e-vouchers policy
Confidential document – All rights reserved – Leadformance 2013
BRIDGE
counts for11%of total ecommerce revenues
for Gitem EURONICS France
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BRIDGE generated
+ 12,000 in-store visitors per monthfor BOULANGER outlets
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Confidential document – All rights reserved – Leadformance 2013
x10in 1 year
Local traffic
increase
*Mean values observed for our clients
Variation from M+1, with M+1 = first full month live BRIDGE local pages
1 3 6 9 12 15 18 21 24
29
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Confidential document – All rights reserved – Leadformance 2013
Source : Converteo
Store Locator visits
translate into
revenues for your stores
1 4 7 10 13 16 19 25 28 31 34 37 40 43 46 49 52
Source : Havas Voyage
Offline sales
Store Locator visits
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
30
Confidential document – All rights reserved – Leadformance 2013 *Source : Wordstream 2012
offers the most attractive
customer acquisition cost
on the market
Google Search 0,41€ Google Display 0,27€*
Web 2 Shop
Confidential document – All rights reserved – Leadformance 2013
Store Locator
Product Locator
Coupons
Lead Generation
Click & Collect
Pick up in-store
clearance sales
Private sales
Whatever your
Web-to-Store strategy is
BRIDGE meets your needs
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Confidential document – All rights reserved – Leadformance 2013
EconomicalBRIDGE provides an elevated ROI whatever your commitment level is...
EvolvingBRIDGE evolves with your customers!
Don’t wait any longer…
SimpleEnter cross-channel dimension without touching your existing web.
minimum risk!
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Clients examples
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Store Locator
Best UX dealer locator with geolocation features
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Store Locator
The dealer locator is a base camp for conducting local digital marketing actions:
appointments, vouchers, promotions…
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Coupons
Local vouchers publication is a built in feature of BRIDGE
DOWNLOAD YOUR COUPON
* Available from Monday to Wednesday
10%OFF
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Mobile Store Locator
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A fully responsive design for an optimized
mobile user experience
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iPad Store Locator
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Designed for tablets
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Facebook Store Locator
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Facebook app included to offer the best FB
dealer locator experience to your
customers
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Product Locator
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Where to buy widget can
display the stock level on
each page of your website
and can be associated with
a particular action (e.g.
reserve, buy…)
Confidential document – All rights reserved – Leadformance 2013
Click & Collect / Pick up in store
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BRIDGE can be used to easily deploy a pick up in store feature
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Mobile Click & Collect
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Click & Collect and
product reservation
features are also
compatible with
smartphones
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Clearance sales on local pages
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Local pages generated
by BRIDGE can be
used to display a
selection of products
available locally with
the possibility to add a
reservation module
Reserve this productName
Phone number
Receive coupons by email. We will not communicate your information to third parties.
Reserve this product
Complete this product reservation
1. You will receive a confirmation email
2. The product will be put on hold for 3 days
3. To collect your purchase, go to the store customer service counter with your ID and the confirmation email
Confidential document – All rights reserved – Leadformance 2013
An intuitive back office
Confidential document – All rights reserved – Leadformance 2013
96% client satisfaction
Why not you?
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Confidential document – All rights reserved – Leadformance 2013
For further information please contact
contact@leadformance.comwww.leadformance.com