Kickstarter, manufacturing and what we’ve learned

$250,000 Kickstarter, Oct 2013

Available on starting May 2014

T E A M

Andrey Klen Creative Director

Alex Neskin CTO

Yaroslav Azhnyuk CEO

12 people San-Francisco, US Shenzhen, CNKyiv, UA

Petcube story

Manufacturing Questions

Petcube is a home gadget that lets you watch, talk and play laser games with your pet when you’re not at home

Please, watch our two minute video, explaining the product. It’s gorgeous:

http://youtu.be/SNqhC9o3kQI

$199

Watch

Play

Share

Watch on your pet when you’re not at home

Speak to your pet and play using the laser toy

Share not only photos and videos but gaming sessions with your pet

Petcube is an ultimate app for pet lovers

HOW IT STARTED

First prototype

First web interface

First render

May 2012

1

Sep

2

Dec

3

Mar 2013

4 5

May Jul

6

Oct

7

Jan 2014

8

Apr

9

Aug

10

1. First prototype2. Team of 3 starts to work3. Expected launch date for KS (didn’t happen)4. Patent and ™5. Website and PR6. Angels, Haxlr8r7. Kickstarter8. Team of 10, Yar moves to SF9. Mobile app, delay announced10. First shipment

Our timeline

• Validation and feedback• Press• Partnerships• Money

Why crowdfunding?

• Type of product• Time and resource it will take• Chance of success• Other resources available

To crowdfund or not to crowdfund?

• Planning the project• Planning Kickstarter• Emails and paid ads• Patenting

Preparation, p.1.

• Two PR strategies• Video• Pricing• Testing and details

Preparation, p.2.

• Hire an agency vs DIY PR• DIY PR how-to• Campaign stages• Quora: detailed post

Creating the buzz

• Human resources• Manage the expectations• Stretch goals• Closing the campaign

During the campaign

MANUFACTURINGthink about it before your Kickstarter

• Scope of the project• Unknowns and planning• Team and outsourcing• Looking for advice• Accelerators• US vs China

First steps

• Every stage serves the purpose• First thing that works• Schematics, mechanics, casing • BOM• Design for manufacturing• EVT, DVT, PVT, MVT• Test development

From prototype to the factory

• Types of factories• Communication• Types of middlemen

Factory selection

• Take clues from the best• Look for people with experience not

for the answers• Remember where you are different

Final thoughts

www.petcube.com

Thanks!