Digital Out-Of-Home (DOOH)The Fastest Growing Segment in

Advertising

An always-on screen based society, constantly cultivating connections and information in the world around us…

…creates a powerful new intercept and opportunity to

connectRight Place – Right Time

=

Platform Attributeso 100% Digital Networko Original, Award-Winning Programmingo Implied Endorsemento DPAA Adherenceo Arbitron Measured

PetCARE TV1,750 Waiting Room Screens1.5MM Monthly Viewership

o 3 to 5 minute program segmentso Relevant, timely topicso Advertising rotation – 3x/hro Veterinary advisory board approves all

content and commercials

Largest provider of digitally-delivered patient education programming in veterinary waiting rooms including:

PetCARE TV and CaerVision networks merged. Pros:

·         Quick boot·         Fast downloads·         Fast, easy migrations (small OS footprint)·         Simplified content management·         Great reporting capabilities·         Excellent diagnostic information·         Excellent email support Cons:·         Lack of remote OS level updates (huge disappointment-had this with previous vendor)·         Insufficient documentation regarding hours of operations and system time settings

36%

64%

Male Female

10%

16%

18%23%

18%

15% 18-2425-3435-4445-5455-6465+

17%

26%

23%

17%

17%

Less than $25,000

$25,000 to less than $50,000

$50,000 to less than $75,000

$75,000 to less than $100,000

$100,000 or more

genderage

household income*

*based on the 87% of respondents who provided an income level.

• The dominant profile for PetCARE TV visitors is female, aged 25 to 54, living in an upper income household.

Audience Profile

PetCARE TV Viewership

QUICK FACTSaverage # of office visits in the past month: 1.9office visitors who noticed the PetCARE TV screen: 86%PetCARE TV viewers who plan to watch again: 81%

60%31%

2%7%

More believable

Equally Believable

Less Believable

not sure

Compared to TV commercials viewed at home, 6 in 10 find PetCARE TV ads more believable.

46% of PetCARE TV viewers were prompted or reminded to ask the veterinarian a question after watching the programming.

27%

19%

33%

% interested

“On a scale of 1 to 5 with 1 being not very interested and 5 being very interested. How interested would you be in receiving the following on your cell phone after viewing a relevant healthcare message on a television in your doctor's office?” answer: 4 or 5 out of 5Base: PetCARE TV viewers.

Voucher for a free sample

Website address

Coupon

Advertising Engagement

Many viewers are interested in receiving the following PetCARE TV messages on their mobile device.

Transactional Patients—After Exposure to PetCARE TV

“Where will your next shopping trip be?” “When will that next shopping trip occur?”

Base: all PetCARE TV visitors.

Grocery Store Pet Store Drug Store/

Pharmacy

Big Box Club Store

Mall Convenience Store

0%

10%

20%

30%

40%

50%

60%51%

10% 7% 7% 4% 2%

Next Shopping Trip

65% of visitors go shopping on the same day of their vet appointment and an additional 24% shop within the next 1-2 days.

Multi-Media Elements/Research Solutions

Call To Action

1. Patients view network and see commercial

2. Viewer sends text message to the number on the screen

3. Viewer gets text back with additional information-promo code, website link, etc.

Mobile Marketing

1. Place literature directly into consumers hands

2. Prominently displayed in all office locations3. Promotes patient/doctor dialogue

Literature Distribution

With a full network campaign on any PetCARE network, for a minimum three month buy, advertisers have the opportunity to participate in an Arbitron Recall Study.

Arbitron Advertising Effectiveness Study provides a comprehensive brand insight study in which non-competitive brands can participate. Only four brands can be included in the study, so this is offered on a first-come first-served basis.

Examples of information collected in the Arbitron interviews:o Demographics – gender, age, income, etc.o Media engagement – including notice and viewingo Top of mind brand awarenesso Advertising recall (unaided, aided, visually aided) and message

retentiono Attitudinal data and purchase intento Proprietary questions from the advertiser/agency or PetCARE

Summary

o Provide pet-owners with pertinent health information in this “teachable moment”.

o Create a dialogue with pet-owners “when and where” they’re most receptive to your messaging.

o Provides brands prominence in their categories and viewing away from traditional commercial TV clutter.

o Create unique sponsorship opportunities that extend beyond the veterinary experience.

PetCARE TV Networks are RELEVANT and ENGAGING