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PERSONAL BRANDING FOR

ENTREPRENEURS

@KarenKang #BrandingPays

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Content, Not Cosmetics

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What Do These Brands Have in Common?

Photo credits: Oprah Winfrey photo from hiphopchronicle.com, Steve Jobs photo by acaben via photopin cc, Mark Zuckerberg photo by deneyterrio via photopin cc

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Be Bold Add Value

Evidence

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Zappos and Tony Hseih

Delivering Happiness

Photo source: Inc.com

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Vision Personal Story Consistent ID

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Target Audience Need

Competition Your Strengths & Value

What category can you lead?

How Can You Stand Out?

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Positioning Statement Goal: __________________________

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For  Investors

Positioning Statement Example

Who  are  concerned  about  compe44on  and  commodi4za4on  in  online  retail  

I’m  a  visionary  CEO  of  an  online  retailer  whose  unique  brand  is  built  on  a  happy  corporate  culture  and  awesome  customer  service  That  achieves  consistent  growth  and    profitability  with  empowered  employees  who  delight  our  customers.  

Unlike  our  compe4tors,  we  have  the  highest  employee  sa4sfac4on  &  brand  loyalty  ra4ngs.  

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For A Strong Entrepreneur Brand   Bold, New Ways to Add Value

  Content, Evidence   Unique Vision

  Personal Story   Consistent Identity

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Bake the Cake, Then Ice It

Cake = Rational value

Icing = Emotional value

CAKE + ICING = STRONG BRAND

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What’s Your Cake and Icing?

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Brand Promise

Define Your Brand Strategy

Core Values

Strengths

Personality

Image

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  Monitor your online brand   Help influencers brand you

  Are you engaging?

Portable Branding

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  Be an expert   Leverage content

  Ecosystem validation

  Give back   SMILE

Ideas to Brand Yourself

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Guide Your Brand, or Be Branded by Others

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Be Your Own Brand Manager

BrandingPays™ System

Positioning Messages Brand Strategy Ecosystem Actions

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Go for it!

Go for it!

Take Charge of Your Entrepreneur Brand

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Free Branding Tips and Newsletter

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Ask me questions on:

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Go for it!

Book sale and signing tonight!