Scary but

funny ads

1106009526M.Nurwibowo

maaf jika font tidak muncul/berbeda pada ppt anda

Small thing

that should be feared of

What is

that?

Before we

We Must Know What Lies Behind

This Campaign

Based on the researc

h

Done byUnilever

Only 34% of Indonesians

who brush their teeth

before sleep

It m

eans

onl

y on

e th

ird Ses

asna

s 19

98

63% suffered from tartars

teeth problem

Twice a dayAfter every mealOnce a day

We’ve already know

the consumer insight

So The Big Idea Is…

Sikat gigi pagi dan malam

Don’t forget t

he

objectives!

Indeed, to persuade

to buy their products

And..

change the audiences habit

I mean ‘bad’ habit

After saw

amusing interpretation

Of every night problem

Why choose that?

Pepsodent is indonesian

market leader

They just need tofocus on

theirbrand image

To defendtheir title

The Target Audiences

Are…

Children and Family

Why?

Because good habit

should be introduced by/in

family first

Unilever also has the other

toothpaste

Whose segments are

teens and adults

The Advertising

Agency

Starts from consumer needs

USP

With emotionalappeals

and induce

Anxiety Message Strategy

Ayah Adi

& Dika

TVC 1

TVC 2

TVC 3

TVC 4

TVC 5

TVC 6

Media Planning of These Ads

Mostly in the evening

16.00-20.00

Where theaudiences

are andthe cprp very

low

Such as:Global TV 16.00-

18.00(cartoon)

RCTI on Friday 20.00-21.00

(Indonesian Idol)

PRINT AD

ON KARTINI, CITA CINTA, NOVA ETC

BILLBOARD KUNINGAN

OLDNOW

DIFFERENT IDEA

Website

Unilever

Facebook Fan Page

TWITTER

EXHIBITION