Don’t try to originalTry to be great

Paul Rand

Peretz Rosenbaum was born in Brooklyn, New York into a Jewish Orthodox homeAUG. 15, 1914

Student at the Pratt Institute 1926 - 1932

Student at the New School for Design1932 - 1933

Student at the Art Student League1933 - 1934

Illustrator for Metro Associated Services

Change name from Peretz Rosenbaum to Paul Rand1935

Became Art Director at Apparel Arts and Esquire magazines

Designed Esquire Magazine TrademarkCover designs for Direction Magazine

Instructor at New York Laboratory School1939

Art Director at William H.Weintraub1941

Clients include

• Coronet Brandy

• El Producto Cigar Company

• Disney Hats

• Dubonnet

• Stafford Fabrics

• Ohrbach’s Department Store

• Dunhill Chothiers

• Kaufman Department Store Olivetti

First exhibit Rand was featured in : at Katherine Kuh Gallery, Chicago

First exhibit Rand was featured in: at Katherine Kuh Gallery, Chicago

The Cooper Union, New York Instructor1942

First book designed:The “Tables of the Law” by Thomas Mann 1945

Designs cover and interior for Stork Club Bark Book

Instructor at Pratt Institute, New York1946

Authored:“Thoughts on Design”1947

Rand’s first solo Exhibition at Philadelphia Museum of Art1948

Designs cover for “Modern Art in Your Life”1949

Designs movie poster “No Way Out”1950

Designs Weston, CT house in New York1951

Design for El Producto, GHP Cigar Company1952

Design for “Perspectives” cover1953

House design awarded one of ten best in America

Won award for Ten Best Art Directors by New York Art Directors Club1954

Begins consulting for International Business Machines Corporation (IBM)1956

Illustrates:“Sparkle and Spin”1957

Begins consulting for Westinghouse Electric Corporation, Cummins Engine Company1958 - 1962

Creates American Broadcasting Company’s (ABC) Trademark1958 - 1962

Gets elected into the New York Art Directors Club Hall of Fame1972

Receives Honorary degree at Philadelphia College of Art

Royal Designer for Industry award, Royal Society, Landon1973

Creates the NeXT Trademark1974

Creates Eye-Bee-M poster1981

Professor at Yale University, New Haven, CT(taught for the remainder of his life)1986

Passes away in Norwalk, CTNov. 26 1996

PAUL RANDA Legendary Graphic Designer

PAUL RANDA Legendary Graphic Designer

…worked as if he never aged

QuotesPaul Rand

Don’t try to originalTry to be greatPaul Rand

Everything is design. Everything!Paul Rand

Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.Paul Rand

THE END