Paul Rand - Story behind him

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Don’t try to original Try to be great Paul Rand

Transcript of Paul Rand - Story behind him

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Don’t try to originalTry to be great

Paul Rand

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Peretz Rosenbaum was born in Brooklyn, New York into a Jewish Orthodox homeAUG. 15, 1914

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Student at the Pratt Institute 1926 - 1932

Student at the New School for Design1932 - 1933

Student at the Art Student League1933 - 1934

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Illustrator for Metro Associated Services

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Change name from Peretz Rosenbaum to Paul Rand1935

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Became Art Director at Apparel Arts and Esquire magazines

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Designed Esquire Magazine TrademarkCover designs for Direction Magazine

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Instructor at New York Laboratory School1939

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Art Director at William H.Weintraub1941

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Clients include

• Coronet Brandy

• El Producto Cigar Company

• Disney Hats

• Dubonnet

• Stafford Fabrics

• Ohrbach’s Department Store

• Dunhill Chothiers

• Kaufman Department Store Olivetti

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First exhibit Rand was featured in : at Katherine Kuh Gallery, Chicago

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First exhibit Rand was featured in: at Katherine Kuh Gallery, Chicago

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The Cooper Union, New York Instructor1942

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First book designed:The “Tables of the Law” by Thomas Mann 1945

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Designs cover and interior for Stork Club Bark Book

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Instructor at Pratt Institute, New York1946

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Authored:“Thoughts on Design”1947

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Rand’s first solo Exhibition at Philadelphia Museum of Art1948

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Designs cover for “Modern Art in Your Life”1949

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Designs movie poster “No Way Out”1950

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Designs Weston, CT house in New York1951

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Design for El Producto, GHP Cigar Company1952

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Design for “Perspectives” cover1953

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House design awarded one of ten best in America

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Won award for Ten Best Art Directors by New York Art Directors Club1954

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Begins consulting for International Business Machines Corporation (IBM)1956

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Illustrates:“Sparkle and Spin”1957

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Begins consulting for Westinghouse Electric Corporation, Cummins Engine Company1958 - 1962

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Creates American Broadcasting Company’s (ABC) Trademark1958 - 1962

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Gets elected into the New York Art Directors Club Hall of Fame1972

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Receives Honorary degree at Philadelphia College of Art

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Royal Designer for Industry award, Royal Society, Landon1973

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Creates the NeXT Trademark1974

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Creates Eye-Bee-M poster1981

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Professor at Yale University, New Haven, CT(taught for the remainder of his life)1986

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Passes away in Norwalk, CTNov. 26 1996

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PAUL RANDA Legendary Graphic Designer

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PAUL RANDA Legendary Graphic Designer

…worked as if he never aged

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QuotesPaul Rand

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Don’t try to originalTry to be greatPaul Rand

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Everything is design. Everything!Paul Rand

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Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.Paul Rand

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