THE BRAND

is an apparel branded manufacturer

company established in New York city.

PRODUCT ASSORTMENT: – from classic to cutting edge –

✓  suits, pants & jackets ✓  outerwear & vests

✓  shirts, sweaters & knits

PRICE POINT: DESIGNER price point category

PRODUCTION:

✓ exceptional & luxurious fabrics ✓  impeccable, well made construction

✓ mix of classic and fashionable pieces;

designs that stand alone

COMPETITION

OUR MAIN COMPETITORS:

STYLE WISE: (brands whose design and style may relate to our own; brands that our

target customer also identifies with)

PRICE POINT: (brands that fall into the designer

price point category)

Alexander McQueen

Armani; Miu Miu; Prada; Gucci;

Stella McCartney; Victoria Beckham;

Balmain; Dior;

Chanel; Dsquare2

î í

TARGET MARKET

OUR CUSTOMER PROFILE:

✓  early 30s to mid-40s

✓  high discretionary income: ñ150k a year

✓  urban, lives in big cities (NY, London, Tokyo, Sao Paulo)

✓  career-oriented: belongs to the corporate world

and to the fashion industry

✓  citizen of the world: speaks different languages;

knows about different cultures

✓  powerful; effortless sophisticated

✓  style-conscious; lots of attitude

She has always known how to bring out the best of every phase of her life.

She keeps an open mind. She likes to explore new horizons. She is independent. She is a citizen of the world.

She is career-oriented. But a work-life balance is something that she also holds dear.

She is single; she is dating; she is married. She is self-confident.

She is able to transit through different environments, from the uptight corporate world to fashion shows, flea markets, and rock concerts.

She talks about finance, politics, love, movies and her dreams.

She is rational. She is pure heart. She nurtures body, mind and soul.

She reinvents herself everyday. She has a style. Clothes, shoes and accessories serve to complement her striking glow.

She is focused; she makes plans. But she also knows that everything can be changed.

She is one of a kind.

CONCEPTUAL DIRECTION

Katharine Hepburn

Hepburn epitomized the "modern

woman" in 20th century America.

She was outspoken, assertive,

athletic, and wore trousers

before it was fashionable for

women to do so. She refused to conform to society's

expectations of women; she married once, as a young

woman, but thereafter lived

independently.

EVALUATION OF OUR CUSTOMER DEMANDS:

perfect mix of classic and fashionable design pieces

exceptional construction

luxurious materials

î í effortless sophistication distinctiveness

versatility exclusivity

It suggests exclusivity,

OUR BRAND’S CONCEPT:

exquisite tailoring,

Want to project power? Your clothes have to fit you

It has to look like you command the clothes, not that the clothes are commanding or wearing you.

luxurious fabrics.

Our women need the ability to stride confidently through the world ê

her clothes fit perfectly and they feel good in ê

they feel confident from inside and let that wardrobe support that

COLOR PALETTES FALL WINTER 2017

FIRST & SECOND DELIVERIES

SECOND DELIVERY

burgundy 4975C

dark camel161C

white7559C

black7506C

- FALL WINTER 2017 -

FIRST DELIVERY

metallic gold7407C

scarlet cranberry

7622C

navy blue296C

hunter green7560C

almond milk5605C

black7506C

SILHOUETTESFALL WINTER 2017

FIRST & SECOND DELIVERIES

Please refer to the “First and Second Deliveries_Silhouettes.pdf”

FLATS

FALL WINTER 2017FIRST DELIVERY

OUTERWEAR FALL WINTER 2017FIRST DELIVERY

Fabric: 100% wool

Colors: black

Fabric: 100% woolColors: navy

blue

Fabric: 100% leatherColors: hunter

green

FALL WINTER 2017FIRST DELIVERY

JACKETS

Fabric: fine suiting(superfine merino)

Colors: navy blue almond milk brocade

Fabric: velvet

Colors: black

Fabric: fine suiting(superfine merino)

Colors: black hunter green

Fabric: fine suiting(superfine merino)

Colors: navy blue

FALL WINTER 2017FIRST DELIVERY

PANTS

Fabric: fine suiting(superfine merino)

Colors: black almond milk navy blue

Fabric: fine suiting(superfine merino)

Colors: black hunter green navy blue

Fabric: fine suiting(superfine merino)

Colors: black almond milk navy blue

Fabric: velvetColors:

black

Fabric: velvetColors:

black

Fabric: fine suiting(superfine merino)

Colors: black navy blue

FALL WINTER 2017FIRST DELIVERY

SHIRTS

Fabric: 100% cottonColors:

black almond milk navy blue

Fabric: 100% silkColors:

black almond milk navy blue

FALL WINTER 2017FIRST DELIVERY

Fabric: cashmere

Colors: black almond milk

Fabric: wool knit

Colors: navy blue hunter green

Fabric: fine suiting(superfine merino)

Colors: black navy blue almond milk

Fabric: leather

Colors: black

SWEATERS,KNITS & VESTS

FLATS

FALL WINTER 2017SECOND DELIVERY

OUTERWEAR FALL WINTER 2017SECOND DELIVERY

Fabric: 100% wool

Colors: black

Fabric: 100% wool

Colors: dark camel white

Fabric: 100% leather

Colors: dark camel burgundy

FALL WINTER 2017SECOND DELIVERY

JACKETS

Fabric: fine suiting(superfine merino)

Colors: black white dark camel brocade

Fabric: fine suiting(superfine merino)

Colors: white burgundy

Fabric: velvet

Colors: dark camel burgundy

Fabric: velvet

Colors: black

FALL WINTER 2017SECOND DELIVERY

PANTS

Fabric: fine suiting(superfine merino)

Colors: black white dark camel

Fabric: velvetColors:

black dark camel burgundy

Fabric: fine suiting(superfine merino)

Colors: black white burgundy

Fabric: fine suiting(superfine merino)

Colors: black white

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FALL WINTER 2017SECOND DELIVERY

SHIRTS

Fabric: 100% cotton

Colors: black dark camel burgundy white

Fabric: 100% silk

Colors: black white print

FALL WINTER 2017SECOND DELIVERY

Fabric: cashmere

Colors: black dark camel burgundy

Fabric: wool knit

Colors: black white

Fabric: fine suiting(superfine merino)

Colors: black white

Fabric: leather

Colors: black

SWEATERS,KNITS & VESTS

LINE SHEET

FALL WINTER 2017FIRST & SECOND DELIVERIES

Please refer to the “First and Second Deliveries_Line Sheet.pdf”

PRINTS

PRINTS