PATTI Final Presentation
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Transcript of PATTI Final Presentation
THE BRAND
is an apparel branded manufacturer
company established in New York city.
PRODUCT ASSORTMENT: – from classic to cutting edge –
✓ suits, pants & jackets ✓ outerwear & vests
✓ shirts, sweaters & knits
PRICE POINT: DESIGNER price point category
PRODUCTION:
✓ exceptional & luxurious fabrics ✓ impeccable, well made construction
✓ mix of classic and fashionable pieces;
designs that stand alone
COMPETITION
OUR MAIN COMPETITORS:
STYLE WISE: (brands whose design and style may relate to our own; brands that our
target customer also identifies with)
PRICE POINT: (brands that fall into the designer
price point category)
Alexander McQueen
Armani; Miu Miu; Prada; Gucci;
Stella McCartney; Victoria Beckham;
Balmain; Dior;
Chanel; Dsquare2
î í
TARGET MARKET
OUR CUSTOMER PROFILE:
✓ early 30s to mid-40s
✓ high discretionary income: ñ150k a year
✓ urban, lives in big cities (NY, London, Tokyo, Sao Paulo)
✓ career-oriented: belongs to the corporate world
and to the fashion industry
✓ citizen of the world: speaks different languages;
knows about different cultures
✓ powerful; effortless sophisticated
✓ style-conscious; lots of attitude
She has always known how to bring out the best of every phase of her life.
She keeps an open mind. She likes to explore new horizons. She is independent. She is a citizen of the world.
She is career-oriented. But a work-life balance is something that she also holds dear.
She is single; she is dating; she is married. She is self-confident.
She is able to transit through different environments, from the uptight corporate world to fashion shows, flea markets, and rock concerts.
She talks about finance, politics, love, movies and her dreams.
She is rational. She is pure heart. She nurtures body, mind and soul.
She reinvents herself everyday. She has a style. Clothes, shoes and accessories serve to complement her striking glow.
She is focused; she makes plans. But she also knows that everything can be changed.
She is one of a kind.
CONCEPTUAL DIRECTION
Katharine Hepburn
Hepburn epitomized the "modern
woman" in 20th century America.
She was outspoken, assertive,
athletic, and wore trousers
before it was fashionable for
women to do so. She refused to conform to society's
expectations of women; she married once, as a young
woman, but thereafter lived
independently.
EVALUATION OF OUR CUSTOMER DEMANDS:
perfect mix of classic and fashionable design pieces
exceptional construction
luxurious materials
î í effortless sophistication distinctiveness
versatility exclusivity
It suggests exclusivity,
OUR BRAND’S CONCEPT:
exquisite tailoring,
Want to project power? Your clothes have to fit you
It has to look like you command the clothes, not that the clothes are commanding or wearing you.
luxurious fabrics.
Our women need the ability to stride confidently through the world ê
her clothes fit perfectly and they feel good in ê
they feel confident from inside and let that wardrobe support that
COLOR PALETTES FALL WINTER 2017
FIRST & SECOND DELIVERIES
SECOND DELIVERY
burgundy 4975C
dark camel161C
white7559C
black7506C
- FALL WINTER 2017 -
FIRST DELIVERY
metallic gold7407C
scarlet cranberry
7622C
navy blue296C
hunter green7560C
almond milk5605C
black7506C
SILHOUETTESFALL WINTER 2017
FIRST & SECOND DELIVERIES
Please refer to the “First and Second Deliveries_Silhouettes.pdf”
FLATS
FALL WINTER 2017FIRST DELIVERY
OUTERWEAR FALL WINTER 2017FIRST DELIVERY
Fabric: 100% wool
Colors: black
Fabric: 100% woolColors: navy
blue
Fabric: 100% leatherColors: hunter
green
FALL WINTER 2017FIRST DELIVERY
JACKETS
Fabric: fine suiting(superfine merino)
Colors: navy blue almond milk brocade
Fabric: velvet
Colors: black
Fabric: fine suiting(superfine merino)
Colors: black hunter green
Fabric: fine suiting(superfine merino)
Colors: navy blue
FALL WINTER 2017FIRST DELIVERY
PANTS
Fabric: fine suiting(superfine merino)
Colors: black almond milk navy blue
Fabric: fine suiting(superfine merino)
Colors: black hunter green navy blue
Fabric: fine suiting(superfine merino)
Colors: black almond milk navy blue
Fabric: velvetColors:
black
Fabric: velvetColors:
black
Fabric: fine suiting(superfine merino)
Colors: black navy blue
FALL WINTER 2017FIRST DELIVERY
SHIRTS
Fabric: 100% cottonColors:
black almond milk navy blue
Fabric: 100% silkColors:
black almond milk navy blue
FALL WINTER 2017FIRST DELIVERY
Fabric: cashmere
Colors: black almond milk
Fabric: wool knit
Colors: navy blue hunter green
Fabric: fine suiting(superfine merino)
Colors: black navy blue almond milk
Fabric: leather
Colors: black
SWEATERS,KNITS & VESTS
FLATS
FALL WINTER 2017SECOND DELIVERY
OUTERWEAR FALL WINTER 2017SECOND DELIVERY
Fabric: 100% wool
Colors: black
Fabric: 100% wool
Colors: dark camel white
Fabric: 100% leather
Colors: dark camel burgundy
FALL WINTER 2017SECOND DELIVERY
JACKETS
Fabric: fine suiting(superfine merino)
Colors: black white dark camel brocade
Fabric: fine suiting(superfine merino)
Colors: white burgundy
Fabric: velvet
Colors: dark camel burgundy
Fabric: velvet
Colors: black
FALL WINTER 2017SECOND DELIVERY
PANTS
Fabric: fine suiting(superfine merino)
Colors: black white dark camel
Fabric: velvetColors:
black dark camel burgundy
Fabric: fine suiting(superfine merino)
Colors: black white burgundy
Fabric: fine suiting(superfine merino)
Colors: black white
ì
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FALL WINTER 2017SECOND DELIVERY
SHIRTS
Fabric: 100% cotton
Colors: black dark camel burgundy white
Fabric: 100% silk
Colors: black white print
FALL WINTER 2017SECOND DELIVERY
Fabric: cashmere
Colors: black dark camel burgundy
Fabric: wool knit
Colors: black white
Fabric: fine suiting(superfine merino)
Colors: black white
Fabric: leather
Colors: black
SWEATERS,KNITS & VESTS
LINE SHEET
FALL WINTER 2017FIRST & SECOND DELIVERIES
Please refer to the “First and Second Deliveries_Line Sheet.pdf”
PRINTS
PRINTS