Post on 12-Jul-2015
The Perception & Reality (So Far!) of iOS 8 ASO
Who I Am
VP, Customer SuccessMay 2012 - July 2014
Manager, Strategic AccountsApp Store AnalyticsJuly 2014 -
iOS 8 ASO Perception
iOS 8 ASO Reality
iOS 8 ASO Tips and Emerging Best Practices
Why I’m Here
The New iOS 8 ASO Landscape
“How do I take advantage of the iOS 8 App Store?”
We Waited For Better Adoption...
Fiksu iOS 8 Tracker. https://www.fiksu.com/resources/ios_8_tracker
What do you think about ASO-related iOS 8 developments?
What have you done so far?
How effective has it been so far?
...And Then Took a Survey
The Basics: Where Are You Located?
The Basics: What’s Your Primary Market?
The Basics: What’s Your Secondary Market?
The Basics: What’s Your Vertical?
Potential to Drive More Downloads
Potential/Promise Doesn’t Always Lead to Action
Opinions Aside - What’s Been Effective So Far?
Creating App Previews Takes Time - Get Started!
Seeing the Impact Also Takes Some Time
29-36 days
Highest download impact seen
after first releasing the App Preview.
+16%Average download
impact after that time?
Different result layout + Less pressure for top 10
Different result layout + Less pressure for top 10
Related Searches: Keywords, Keywords, Keywords
hotels → cheap flight → air flight → aircraft carrier games
To Wrap Things Up...
16% in downloads, on avg. after 29-36
days● App Previews take
a while to create - start now!
● Expand your search footprint
● Relevance drops after 2-3 depths
28% avg. downloads increase
24% avg. downloads increase
● Consider softening ranking limits
● Optimize search results appearance to catch user’s eye
● More keyword ideas
Thank You