Patrick haig-tune
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Transcript of Patrick haig-tune
![Page 1: Patrick haig-tune](https://reader034.fdocuments.in/reader034/viewer/2022052400/55a267d11a28abb36b8b4832/html5/thumbnails/1.jpg)
The Perception & Reality (So Far!) of iOS 8 ASO
![Page 2: Patrick haig-tune](https://reader034.fdocuments.in/reader034/viewer/2022052400/55a267d11a28abb36b8b4832/html5/thumbnails/2.jpg)
Who I Am
VP, Customer SuccessMay 2012 - July 2014
Manager, Strategic AccountsApp Store AnalyticsJuly 2014 -
![Page 3: Patrick haig-tune](https://reader034.fdocuments.in/reader034/viewer/2022052400/55a267d11a28abb36b8b4832/html5/thumbnails/3.jpg)
iOS 8 ASO Perception
iOS 8 ASO Reality
iOS 8 ASO Tips and Emerging Best Practices
Why I’m Here
![Page 4: Patrick haig-tune](https://reader034.fdocuments.in/reader034/viewer/2022052400/55a267d11a28abb36b8b4832/html5/thumbnails/4.jpg)
The New iOS 8 ASO Landscape
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“How do I take advantage of the iOS 8 App Store?”
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We Waited For Better Adoption...
Fiksu iOS 8 Tracker. https://www.fiksu.com/resources/ios_8_tracker
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What do you think about ASO-related iOS 8 developments?
What have you done so far?
How effective has it been so far?
...And Then Took a Survey
![Page 8: Patrick haig-tune](https://reader034.fdocuments.in/reader034/viewer/2022052400/55a267d11a28abb36b8b4832/html5/thumbnails/8.jpg)
The Basics: Where Are You Located?
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The Basics: What’s Your Primary Market?
![Page 10: Patrick haig-tune](https://reader034.fdocuments.in/reader034/viewer/2022052400/55a267d11a28abb36b8b4832/html5/thumbnails/10.jpg)
The Basics: What’s Your Secondary Market?
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The Basics: What’s Your Vertical?
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Potential to Drive More Downloads
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Potential/Promise Doesn’t Always Lead to Action
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Opinions Aside - What’s Been Effective So Far?
![Page 15: Patrick haig-tune](https://reader034.fdocuments.in/reader034/viewer/2022052400/55a267d11a28abb36b8b4832/html5/thumbnails/15.jpg)
Creating App Previews Takes Time - Get Started!
![Page 16: Patrick haig-tune](https://reader034.fdocuments.in/reader034/viewer/2022052400/55a267d11a28abb36b8b4832/html5/thumbnails/16.jpg)
Seeing the Impact Also Takes Some Time
29-36 days
Highest download impact seen
after first releasing the App Preview.
+16%Average download
impact after that time?
![Page 17: Patrick haig-tune](https://reader034.fdocuments.in/reader034/viewer/2022052400/55a267d11a28abb36b8b4832/html5/thumbnails/17.jpg)
Different result layout + Less pressure for top 10
![Page 18: Patrick haig-tune](https://reader034.fdocuments.in/reader034/viewer/2022052400/55a267d11a28abb36b8b4832/html5/thumbnails/18.jpg)
Different result layout + Less pressure for top 10
![Page 19: Patrick haig-tune](https://reader034.fdocuments.in/reader034/viewer/2022052400/55a267d11a28abb36b8b4832/html5/thumbnails/19.jpg)
Related Searches: Keywords, Keywords, Keywords
hotels → cheap flight → air flight → aircraft carrier games
![Page 20: Patrick haig-tune](https://reader034.fdocuments.in/reader034/viewer/2022052400/55a267d11a28abb36b8b4832/html5/thumbnails/20.jpg)
To Wrap Things Up...
16% in downloads, on avg. after 29-36
days● App Previews take
a while to create - start now!
● Expand your search footprint
● Relevance drops after 2-3 depths
28% avg. downloads increase
24% avg. downloads increase
● Consider softening ranking limits
● Optimize search results appearance to catch user’s eye
● More keyword ideas
![Page 21: Patrick haig-tune](https://reader034.fdocuments.in/reader034/viewer/2022052400/55a267d11a28abb36b8b4832/html5/thumbnails/21.jpg)
Thank You