Passionate Products - Lean Edition

Post on 16-May-2015

364 views 0 download

Tags:

description

What makes consumers passionate about the products they buy? This presentation was given at Lean Startup Machine San Diego 2012. It includes some simple observations about products people love which should help product managers and ceo's at startups alike. Enjoy!

Transcript of Passionate Products - Lean Edition

passionate products

@kellyabbott

Monday, April 23, 12

the best feeling in the world old people in love

Monday, April 23, 12

lean = love

Monday, April 23, 12

why love matters

market risk

technical risk

Monday, April 23, 12

why like matters

Monday, April 23, 12

what does passion look like?

Monday, April 23, 12

how passion looks

• you flaunt it

• everyday? whiteboard vs Moleskine

• brand? Amazon vs. Amazon Prime

• Kathy Sierra

• awesome me

• higher resolution

• move off of P

Monday, April 23, 12

what makes people passionate about products?

Monday, April 23, 12

have an opinion and probably more than one

Monday, April 23, 12

basecamp anti-project project management

Monday, April 23, 12

opinionated

Burger Chain

Grocery StoreCar

AirlineBeer

Hotel Chain

Consumer Electronics

Shoes

City

Monday, April 23, 12

have a secret language

Monday, April 23, 12

make someone’s day

Monday, April 23, 12

don’t make me think they make me itch

Monday, April 23, 12

have extreme value

Monday, April 23, 12

are trusted

Monday, April 23, 12

have excellent service

Where Hospitality WorksThousands of team members around the world share Hilton's spirit of hospitality and comprise the brand's special culture. Hilton team members are part of a global family that helps shape the journeys of travelers each and every day. Team members explore careers in every sector of the hospitality industry at Hilton hotels, resorts and offices worldwide.

Monday, April 23, 12

are on or in your body

Monday, April 23, 12

they fit you

Monday, April 23, 12

bump you once a day

Monday, April 23, 12

the really, really help you

Monday, April 23, 12

tell a story about you

Monday, April 23, 12

tell others your tribe

Monday, April 23, 12

have attention to detail

Monday, April 23, 12

exhibit thought leadership

Monday, April 23, 12

came through questing

Monday, April 23, 12

reward a habit

Monday, April 23, 12