AGENDA

The Digital World

The Digital MarketingInstitute

The Product The Process The Price

AGENDA

The Digital World

The Digital MarketingInstitute

The Product The Process The Price

The Digital World

By 2018, Internet advertising will be

poised to overtake TV as the largest advertising

segment. (pwc.com)

In 2014, mobile ad spending will account

for one quarter of digital spend globally

(eMarketer.com)

Only 29% of marketers currently feel they are

equipped to measure their Digital efforts effectively.

(Adobe, 2013)

Digital media was the fastest growing media category in

2013, increasing 16% to $118bn and reaching a 24%

market share globally.(magnaglobal.com)

There are 7billion people on the planet 5.1 own a

cell phone, 4.2 own a toothbrush.

(Starcom MediaVest)

There are more than 350million active users

accessing facebook through their mobile.

(Facebook)

AGENDA

The Digital World

The Digital MarketingInstitute

The Product The PartnershipProcess

The Price

Who We AreThe Digital Marketing Institute is

the global Certification Standard

in Digital Marketing for Students,

Educators & Industry.

We produce more graduates

trained to a single digital

marketing standard than anyone

else in the world.

AGENDA

The Digital World

The Digital MarketingInstitute

The Product The PartnershipProcess

The Price

Digital Marketing Search Marketing

Social Media Marketing

Mobile Marketing

Strategy and Planning

Digital Marketing Digital Marketing

PROFESSIONALDIPLOMA

SPECIALISTDIPLOMA

POSTGRADDIPLOMA

MASTERS

Digital Marketing

Assistant

Digital Marketing

Specialist

Digital Marketing

Manager

Digital Marketing

Director

DIGITAL MARKETING INSTITUTE

CAREER ROADMAP

Professional Diploma

Product Department

Industry Experts

Syllabus Advisory Council

International Partners

Committees

Programme Creation,Validation andSyllabus Review Process

Industry Validationthrough our Syllabus Advisory Council

Our Professional Diplomas are validated by the world’s top digital and marketing brands through an iterative syllabus review.

Industry. Facebook, Google, Twitter, Microsoft, Paypal

Agencies. Ogilvy, McCann Blue, iProspect

Practitioners. 150+ Subject Matter Experts

EU. European Committee of Standardization

Academic Accreditation/Quality AssuranceQualifications are accredited by the

Scottish Qualifications Authority,

aligned to the Irish National

Framework of Qualifications, and

mapped to the European

Qualifications Framework

Recognisable, transferable, international qualifications.

The following countries have aligned their national qualifications with the European Qualifications Framework

European Qualifications Framework

Our Education Partners include

Our International Partner network consists of Education Partners in more than 50 countries

making our Professional Diploma the most widely taught international certification in digital

marketing. Over 10,000 graduates to date.

Our Partner Network

Cenfotec University is a digital technology focused university located in Santa Marta, San José, Costa Rica with a second campus launching in 2014 in Panama, South America. It was founded in 2000 by a group of software development companies to supply the increasing demand of professionals within this sector. The university offers a range of professional accreditation programmes with companies including Cisco, Oracle and IBM.Partnership signed in July 20132013: First class commenced in November (26 students) 2014: 150 projected

Vega is a brand of The Independent Institute of Education - South Africa’s leading private provider of higher education. Their courses are taught at campuses in Johannesburg, Cape Town, Pretoria, Durban and Bloemfontein. Partnership signed in October 2012 2013: 139 students2014: 200 students projected

London School of Marketing is one of the world’s largest and most successful providers of marketing courses leading to professional qualifications. It is based in Hyde Park Corner, Central London with other study locations including Imperial College London and University College London.Partnership signed in April 20132013: 50 students2014: 150 students projected

Our Partners’ Success

Digital Marketing Introduction

Professional Diploma in Digital

Marketing

30 hours10 modules3 hour exam

Search Engine Marketing (SEO)

Web Analytics

Social Media 1

Social Media 2

Mobile Marketing

Display Advertising

Email Marketing

Digital Marketing Planning

Search Engine Marketing (PPC)

1. 3i Principles

• Initiate

• Iterate

• Integrate

Digital Marketing Institute Methodologyis the principles based framework for the application of digital marketing to achieve business goals

2. Framework

Visual Scheme

Digital Channels

Strategic Choices

Quality Scale

4. Implementation

Customer Goals

Business Goals

Application

3. Tools

Email

Search

Social

Mobile

Source: Digital Marketing Institute ©

Professional Diploma Assessment Methodology

• 3 sections, 180 minutes long in total.

• Approximately 200 questions, including multiple choice, image-based multiple choice, “hot spot” and “drag and drop” types of questions.

• Exam is preceded by a 5-minute tutorial.

• Required to achieve 60% score.

• Failure to pass one or more sections- required to re-take the entire exam.

• Students will be shown results by section in percentage and an overall pass/fail grade.

• Those results will be printed and available to access in the student’s online testing account.

Computer Based Testing

AGENDA

The Digital World

The Digital MarketingInstitute

The Product The PartnershipProcess

The Price

Our PartnershipAs a Partner organisations you will be authorised

and trained by the Digital Marketing Institute to

offer our qualifications in your market.

You will be guided through a proven on-boarding

process which will enable you to teach our syllabus

in 12 weeks.

Onboarding Delivery Requirements Next Steps

Each partner is assigned an

Onboarding Manager.

Onboarding is a 12 week process and

takes place in 4 stages.

We are committed to helping each

partner build and sustain a profitable

business practice.

Onboarding

On-boarding

Stage 1: Access to the Resources

• Syllabus/Courseware

• 1500 PowerPoint Slides

• Lecturer Handbooks

• Student Handbooks

Certified professional training qualification

for trainers who deliver Digital Marketing

Institute (DMI) programmes.

We will train and certify your experts. They

will join an exclusive community of certified

trainers.

The Certified Training Professional

Programme (CTPP) is a pre-requisite quality

assurance measure from DMI which helps

assure standardised delivery of DMI

programmes worldwide.

Training the

Trainers

Stage 2: Certified Training Professional Programme (CTPP)

Decide on your Marketing plan, tools and

channels. Co-brand marketing materials

with our marketing department

Develop Sales strategy with your dedicated

Account Manager

Familiarise yourself with the Operational

requirements.

Planning

Stage 3: Sales Plan, Marketing & Operations Training

Boot camps

2 lectures per day for 5 days

5-10 week programmes

1-2 lectures per week

Followed by

Examination

Programme

Delivery

Stage 4: Deliver the course

You are flexible to choose the delivery method according to your target market:

AGENDA

The Digital World

The Digital MarketingInstitute

The Product The PartnershipProcess

The Price

Global Partner Registration Fee

€10,000

License Fee per Student

€350-€450

Partnership Investment

Requirements

The Benefits

The Benefits

1. Access to the most widely taught Digital Marketing syllabus available

2. Industry designed and validated training programme

3. Streamlined on-boarding process ensuring a quick start

4. Healthy annual return on investment

Complete Application Form

Partnership Evaluation

Contract

Onboarding

Next Steps

1-4 weeks

8-12 weeks