Yopima presentation updated
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Yopima is a social marketing system focused initially on events, uniquely tailored for both promoters and users through rankings. By acquiring of some of the country’s top influencers to join the promotion team, Yopima has validated itself to many venues and promoters enticing them to give deals to their attendees for using Yopima, resulting in higher rankings. Yopima not only saves time on searching for events but also gives users many of the most desired statistics when deciding where to go such as the number of males vs. females and total attendees of the event.
Transcript of Yopima presentation updated
By: Vernell A. Woods III
What is Yopima? Social Web/Mobile Marketing System
EventsFashionAlcohol
RestaurantsCarsMusic
Yopima is a social marketing system revolutionizing marketing by enhancing and capitalizing on social media.The Yopima Concept
Producers of the products compete on 1 platform
Middle Man
Opinions
Where “Your OPInion MAtters”
Etc.
By: Vernell A. Woods III
Why Yopima Events?- Easy Market to penetrate - Market Size (Google Adwords) - Influencers & Brands- USERS (FAST)- PIVOT
What is Yopima Events?
Yopima Events is a mobile application and web accessible Social Marketing (Social Media + Mass Marketing) Platform that informs users on the most popular events near them and allows businesses and users to post events at any given time or place.
Where “Your OPInion MAtters”
By: Vernell A. Woods III
The Business Model
InfluencersEVENTS Venues
Consumers/Users
Where “Your OPInion MAtters”
By: Vernell A. Woods III
Consumer Opinion Valued Ranking System
Where “Your OPInion MAtters”
By: Vernell A. Woods III
Key Features
Yopima Events provides key features: Following venues or
promoters Adding comments Directions/ distance Event Search Advanced Help
Where “Your OPInion MAtters”
By: Vernell A. Woods III
How Will Yopima Events make money?
1.Featured Events (events thrown to the top of the events list)
2.Sponsored Events (users bid on internal ad space for their events)
3.Charge to create events after reaching a critical mass of users
4.Advertisements (based on users tendencies)
5.Selling event statistics
Where “Your OPInion MAtters”
By: Vernell A. Woods III
Market Differentiation
Where “Your OPInion MAtters”
Save
Searching for Events
Simplicity# #
@
Events
Layout/Design
Can I go?Who’ll be there?
By: Vernell A. Woods III
The TeamFounder/CEO:Vernell Woods- Georgia Tech (Presidents
Scholar)- Quantum World
Solutions(Founder)- Experienced Developer (IBM, Sybase, Raytheon,
SPS Tech.)
Co-Founder/CMO:James Martin- Bard College- AIRR (Marketing Consultant)- CBS Marketing
Advisor:Jim Stratigos: Jacket Microdevices (founder), Broadband Stratigies (president), Syntheros Comm. (founder/CEO)Bill Bailey: Rapier Solutions(founder/ CEO)
Legal:John Lanza: Foley & Lardner
Advising Developer:Troy Nunnally: Ph.D. Candidate in Comp. Eng. specializing in Internet Security( Georgia Tech)
Others:Approximately 7 other individuals focusing on marketing, graphics, and media relations.
Where “Your OPInion MAtters”
By: Vernell A. Woods III
Where We Are Now?
Investment:-2 Investments totaling $20,000
-Amazon Web Service Grant Product:-Released beta web
-Gained 5000+ users in 2 weeks without any marketing or venues promoting
Venues:-Over 20 venues across the US have agreed to promote their events on Yopima
Influencers:-Cash Money, National Boys & Girls Club, Audi, Top Radio Personalities, Top Djs. Ect….
Where “Your OPInion MAtters”
By: Vernell A. Woods III
Projections
Time Total Users Revenue in Dollars
Cost in Dollars
1 Month 10,000 ---------- $48,000
3 Months 51,611 $10,000 $207,300
6 Months 146492 $30,000 $450,000
1 Year 1,106,741 $800,000 $1,217,000
2 Years 6,827,145 $21,000,000 $2,240,000
What Yopima Needs?
Total Projections Breakdown
Yopima is seeking $1.2 million of investments for operating costs, marketing, and expansion.
Where “Your OPInion MAtters”
1 Month
3 Months
6 Months
1 Year
2 Years
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
Projections Graph
Total Users Revenue in Dollars Cost in Dollars
Time
Tota
ls
By: Vernell A. Woods III
Details
- Upon Launch will be available every in the world, but 1 major city and 2 major college towns will be targeted first
- Yopima will work on all mobile devices, with a mobile website for Blackberry, apps for iPhone and Android
- Yopima has the ability to change the face of marketing because the model can be adapted to other markets outside
- Yopima is unique in that it has a B-to-B business model built around social media
Where “Your OPInion MAtters”
By: Vernell A. Woods III
Where Are We Now?Investment:- 2 Investments totaling $20,000- Amazon Web Service Grant Product:- Released beta web on May 19, 2012- Gained 1000+ users in 4 days
without any marketing or venues promoting
- iPhone app will soon be submitted to App Store
Venues:- Over 20 venues across the US have agreed to promote their events on Yopima
