Tips for the Social SaleUnderstand Today’s Web 2.0 Buyer

Presented by: Derek Grant, SVP, Sales

I’m Derek Grant• I manage sales at

Pardot• Motto: Be Brief,

Be Brilliant and Be Gone

Introduction

The Social SaleHow Social Has Changed the Buying Process

Sales 1.0

Sales 1.0

Sales 2.0

Sales 2.0

The Buyers Have Changed

The Buyers Are Social

Usage 25B(Tweets)

30B(Shares)

Subscribers 175M(Total)

600M(Total)

Growth 100M(2010)

250M(2010)

Source: Pingdom

Social MonitoringIdentify and Engage Social Prospects

Listen to Social

Identify via Social

Participate Via Social

Social Selling Appropriate Behavior in the Sales Process

Social Selling - LinkedIn

Social Selling - LinkedIn

Social Selling - LinkedIn

Social Selling - LinkedIn

Social Selling - Twitter

Social Selling - Facebook

Questions?

Derek GrantSVP of Sales

derek.grant@pardot.com

@derekgrant

Pardot950 East Paces Ferry RdSuite 3300Atlanta, Georgia 30326

404.492.6848877.3B2B.ROIwww.pardot.com

Contact Information