Pardot Webinar Deck - The Social Sale

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Tips for the Social Sale Understand Today’s Web 2.0 Buyer Presented by: Derek Grant, SVP, Sales

description

Pardot's Derek Grant discusses how the rise in social media communication has changed the sales cycle into the buying cycle, and outlines practical ways to leverage social media to gain a competitive edge in this new sales environment.

Transcript of Pardot Webinar Deck - The Social Sale

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Tips for the Social SaleUnderstand Today’s Web 2.0 Buyer

Presented by: Derek Grant, SVP, Sales

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I’m Derek Grant• I manage sales at

Pardot• Motto: Be Brief,

Be Brilliant and Be Gone

Introduction

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The Social SaleHow Social Has Changed the Buying Process

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Sales 1.0

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Sales 1.0

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Sales 2.0

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Sales 2.0

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The Buyers Have Changed

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The Buyers Are Social

Usage 25B(Tweets)

30B(Shares)

Subscribers 175M(Total)

600M(Total)

Growth 100M(2010)

250M(2010)

Source: Pingdom

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Social MonitoringIdentify and Engage Social Prospects

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Listen to Social

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Identify via Social

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Participate Via Social

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Social Selling Appropriate Behavior in the Sales Process

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Social Selling - LinkedIn

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Social Selling - LinkedIn

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Social Selling - LinkedIn

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Social Selling - LinkedIn

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Social Selling - Twitter

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Social Selling - Facebook

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Questions?

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Derek GrantSVP of Sales

[email protected]

@derekgrant

Pardot950 East Paces Ferry RdSuite 3300Atlanta, Georgia 30326

404.492.6848877.3B2B.ROIwww.pardot.com

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