Comparison between Media culture and Cultural Studies

Name: Sonal Olakiya Roll No: 23Paper:8(Cultural Studies)Semester:2(Two)Enrolment No:2069108420170022Email Id:sonalolakiya2405@gmail.comSubmitted by: Dr. Dilip Barad.SMT: S.B.Gardi Maharaja Krishanakumarsinhji Bhavnagar University

What is cultural Studies?Cultural Studies is the study of

the way in which culture is constructed and organized and the ways in which it evolves and changes over time.

Theory of Cultural Studies based on:

1} Cultural Contraction 2}Hegemony

What is Media Culture? A Media Culture is an academic field that deal with

the content, form, history, effects and political implication of various media and technologies.

Cultural studies of popular culture seeks to bring to the surface the ideologies and political ideas hidden in mass media entertainment, in the belief that media culture transmits ideologies that reinforce oppressive structures of class, gender, sexuality and race through popular representation.

Media culture mostly supports the hegemony of specific power group. Media culture masks oppressive condition of class and gender and often the economic angle to cultural ideologies of the family or the law.

Types of Media Media

Printer Television Radio Internet

Newspaper Magazines Forums Websites Social Networking Sites

Cultural Studies

communication community

language Discourse Representation

Purpose of Media

Informatio

Advertisement

Entertainment &

Education

Media Culture Is an integral part of modern society

Impact of media Culture on societyNegativeNews for sell Unethical

practiceInfluence of

powerful groupMedia shows you

what that want to see

PositiveSocial awarenessPromoting the healthy

democratic traditionsAlert & coverage of

natural disastersRole in social

accountabilityExposing corruptionNation buildingEducationWatchdog

Some Examples of Media’s Influence

ConclusionOur Languages are our media.

Our media are our metaphor. Media and Culture are in correction: Communication media are hand down values and norms of culture, culture hands down media contents (discourse). By the heavy use and great value which communication media can’t are taking nowadays, culture and media can’t be separated from each other.

Thank You….