Paper 8 Comparison between media culture and cultural studies
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Comparison between Media culture and Cultural Studies Name: Sonal Olakiya Roll No: 23 Paper:8(Cultural Studies) Semester:2(Two) Enrolment No:2069108420170022 Email Id: [email protected] Submitted by: Dr. Dilip Barad. SMT: S.B.Gardi Maharaja Krishanakumarsinhji Bhavnagar University
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Transcript of Paper 8 Comparison between media culture and cultural studies
Comparison between Media culture and Cultural Studies
Name: Sonal Olakiya Roll No: 23Paper:8(Cultural Studies)Semester:2(Two)Enrolment No:2069108420170022Email Id:[email protected] by: Dr. Dilip Barad.SMT: S.B.Gardi Maharaja Krishanakumarsinhji Bhavnagar University
What is cultural Studies?Cultural Studies is the study of
the way in which culture is constructed and organized and the ways in which it evolves and changes over time.
Theory of Cultural Studies based on:
1} Cultural Contraction 2}Hegemony
What is Media Culture? A Media Culture is an academic field that deal with
the content, form, history, effects and political implication of various media and technologies.
Cultural studies of popular culture seeks to bring to the surface the ideologies and political ideas hidden in mass media entertainment, in the belief that media culture transmits ideologies that reinforce oppressive structures of class, gender, sexuality and race through popular representation.
Media culture mostly supports the hegemony of specific power group. Media culture masks oppressive condition of class and gender and often the economic angle to cultural ideologies of the family or the law.
Types of Media Media
Printer Television Radio Internet
Newspaper Magazines Forums Websites Social Networking Sites
Cultural Studies
communication community
language Discourse Representation
Purpose of Media
Informatio
Advertisement
Entertainment &
Education
Media Culture Is an integral part of modern society
Impact of media Culture on societyNegativeNews for sell Unethical
practiceInfluence of
powerful groupMedia shows you
what that want to see
PositiveSocial awarenessPromoting the healthy
democratic traditionsAlert & coverage of
natural disastersRole in social
accountabilityExposing corruptionNation buildingEducationWatchdog
Some Examples of Media’s Influence
ConclusionOur Languages are our media.
Our media are our metaphor. Media and Culture are in correction: Communication media are hand down values and norms of culture, culture hands down media contents (discourse). By the heavy use and great value which communication media can’t are taking nowadays, culture and media can’t be separated from each other.
Thank You….
