Post on 01-Dec-2014
description
PARTICIPANTS:
Mr M Hussain BM-25588Ms Farzana Shafique BM-25412Ms Shahzadi Urooj BM-25361Mr Faizan Ahmed BM-25678Mr Adeel Jamal BM-25279
TelEcom SeRvices in PaKistan
Overview
1-4
Title
Telecom Services and its Products in Pakistan
Objective
The main purpose of the survey is to analyze customer’s preferences that will help us to better
understand customers need. Here we are going to see the impact on customer for services provided
by different cellular connections within the vicinity of Karachi, Pakistan.
Research questions
Services
Products
Is Ufone best services/products provider in Pakistan?
Is Warid best services/products provider in Pakistan?
Is Zong best services/products provider in Pakistan?
Is Telenor best services/products provider in Pakistan?
Is Mobilink best services/products provider in Pakistan?
What is Telecom?
1-5
Communications Information
Telecom
Computing
The set of
technologies and
sciences at the
intersection of
communications,
information, and
computing
Project Methodology
1-7
The data collected through online questionnaire from 100 respondents was
used to test the proposed hypothesis.
Frequencies of Data Collected
1-8
35
727
1813
Ufone
Warid
Telenor
Zong
Mobilink
0
20
40
60
80
100
Marital Status 81
19
100
0
20
40
60
80
100
120
Male Female Total
Gender
61
6
2184
100
Job Status
Permanent
Part Time
Student
Self Employed
Un Employed
Total
1-9
Prepaid, 74
Post-paid, 26
Total, 100
0
20
40
60
80
100
120
Prepaid Post-paid Total
Connection Type
67
33
100
Yes No Total
Various packages offered by
telecommunication company
are economical as they claim
Key Findings
1-11
Connection Type
VS
Rate of the phone call or SMS services on the basis of your satisfaction
Rate of the phone call or SMS services on the basis of your satisfaction
Excellent Very Good Good Average Poor Total
Ufone 4 5 10 14 2 35
Warid 2 2 0 3 0 7
Telenor 4 3 9 8 3 27
Zong 6 0 6 5 1 18
Mobilink 2 0 5 5 1 13
Total 18 10 30 35 7 100
Key Findings
1-13
Connection type
VS
Is signals in remote areas as well efficiently and effectively?
Is a signal in remote areas as well efficiently and effectively?
Yes No Total
Ufone 14 21 35
Warid 4 3 7
Telenor 15 12 27
Zong 11 7 18
Mobilink 9 4 13
Total 53 47 100
Key Findings
1-15
Connection type
VS
Is Customer satisfied with the packages provided by telecommunication
company
Is Customer satisfied with the packages provided by
telecommunication company?
Yes No Total
Ufone 26 9 35
Warid 7 0 7
Telenor 25 2 27
Zong 14 4 18
Mobilink 9 4 13
Total 81 19 100
Key Findings
1-17
Connection type
VS
The customer contact personnel are able to provide the required
information?
The customer contact personnel are able to provide the required information?
TotalStrongly disagree
Somewhat
disagree Neutral Somewhat agree Strongly agree
Ufone 1 4 13 13 4 35
Warid 0 2 1 2 2 7
Telenor 0 3 3 17 4 27
Zong 0 3 5 6 4 18
Mobilink 0 3 2 6 2 13
Total 1 15 24 44 16 100
Key Findings
1-19
Connection type
VS
Is various packages offered by telecommunication company are
economical enough as they claim?
Is various packages offered by telecommunication company are
economical enough as they claim?
Yes No Total
Ufone 21 14 35
Warid 4 3 7
Telenor 22 5 27
Zong 14 4 18
Mobilink 6 7 13
Total 67 33 100
Results
1-21
According to our analysis,
Voice
SMS
Web
MMS
Signal
Personal Knowledge
Economical claim by providers
Results
1-22
According to our analysis,
Ratings
Ufone Voice 94.1%
Telenor Voice 89%
Warid Voice 60.5%
Zong Voice 69%
Mobilink Voice 87%
Ufone SMS 94.1%
Telenor SMS 89%
Warid SMS 60.5%
Zong SMS 69%
Mobilink SMS 87%
Results
1-23
According to our analysis,
Ratings
Ufone Signal 40 Yes & 60 No %
Warid Signal 57 Yes & 43 No %
Zong Signal 61 Yes & 39 No %
Telenor Signal 55 Yes & 45 No %
Mobilink Signal 69 Yes & 31 No %
Our experience during this process
1-24
Preparation of the questionnaire
Sort out the questionnaire
Stall pricing issue
Appointment from peers
Questionnaire filling timings
Missing data
Personal info