Pakistan Print Media Analysis – Dec 2013

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PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines during the period Dec’13. It covers top advertisers, categories and brands and their % share in total advertising. DATA SOURCE: Media Track Pakistan BASE: Newspapers and Magazines Note: - Print media analysis derived from 17 Major Publications from Karachi, Lahore and Islamabad and 22 Leading Magazines/Digests. - From Jan 2014 onwards will cover more regions of Daily Jang (Quetta and Multan) and Express (Quetta, Peshawar, Multan & Faisalabad). - Tariff rate has been applied for Spend analysis. - Magazines and Daily Publications analyzed separately

Transcript of Pakistan Print Media Analysis – Dec 2013

Print AnalysisMonthly Report Dec 13

Analysis: Media Track– Tv, Radio and Print Monitoring

Note: - Print media analysis derived from 17 Major Publications from Karachi, Lahore and Islamabad and 22 Leading Magazines/Digests.

- From Jan 2014 onwards will cover more regions of Daily Jang (Quetta and Multan) and Express (Quetta, Peshawar, Multan & Faisalabad).

- Tariff rate has been applied for Spend analysis.

- Magazines and Daily Publications analyzed separately

About the Report

Daily Publications Analysis Daily Publications Analysis Dec 2013Dec 2013

Category Analysis

Construction Category Share of Spend

Dec 2013

Bank Category Share of Spend

Dec 2013

Magazines/Digests Magazines/Digests Analysis Dec 2013Analysis Dec 2013

THANK YOU

For query on DATA, please contact:Mediatrack Pakistan

House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off

Main Sharah-e-Faisal, Karachi, Pakistan.

Phones/Faxes: Phone: +9221-34289818, 34289819, 34583302

khi@mediatrackpk.com www@mediatrackpk.com

For other queries, please contact PAS at:secretariat@pas.org.pk