THINK DIFFERENTAshley RingroseSoap Creative & Bannerblog

+ random useless things

THINK DIFFERENTAshley RingroseSoap Creative & Bannerblog

+ random useless things

DIGITAL INITIATIVE

Where do you find the time?

Google Stats

play

Flagged emails

heroHQ

Underground

Bannerblog

Sleevage

MrPotatomash

Couch photos

Shoe Photos

Mattress Photos

Personal photos

WTFcostumes

Earthwallpapers

TheSlipperyTruffle

Read

Milo helps

“I don’t have the time” is bullshit

#1 Reason why digital is better than advertising?

We don’t have to do advertising

From Iain Tate’s (Poke UK) talk

+ No media needed+ No budget restrictions

+ Can just do it

GAME

MOBILE APP

WIDGETVIDEO SERIES

INTERACTIVE MOVIECOMP

CONVERSATION (SOCIAL)

SURVEY

SERVICE

WE CAN MAKE A...

& MORE

NEED TO CHANGE CLIENT MINDSETS NOT TO BRIEF FOR DIGITAL

ADSBUT BRIEF FOR DIGITAL

SOLUTIONS

#1 reason digital sucks?

It’sComplicated

shit

UBISOFT : http://callofjuarez.au.ubi.com/the-chicken-race

“Interactivity increases brand recall 63% more than non

interactive ads”

*Barnum Sulley Research 2008

*Insight Stolen from Far Far’s Cannes Workshop

TRADITIONAL ADVERTISING

DIGITAL ADVERTISING

A DIGITAL BRIEF

Create a banner (468x60) to support this TVC

Shitty Brief

ResultsA bunch of banner concepts?

Ask to be briefed differently

Status Quo of Digital vs Traditional

Digital People suck at, while traditional are best at

Story TellingCopywriting

Selling in ideasWorking with media agencies

Getting big budgets >100k

While traditional suck at, while digital are best at

Non advertising ideasInteraction

Non linear experiencesWorking with other creative agencies

TechnologyVideo Games

Working with Budgets <50k

What scares me as a digital creative?

When traditional advertising people start to think digital. Then they steal our clients,

work, talent and awards

But we should both be scared.

Breakthrough ideas NOT from agencies

http://www.youtube.com/watch?v=hKoB0MHVBvM

http://au.youtube.com/user/Blendtec

And the #1 Youtube channel in the

world?

http://www.youtube.com/user/Fred

http://www.youtube.com/user/nigahiga

http://www.youtube.com/members?s=ms&t=a&g=0

THINK DIFFERENT FOR DIGITAL

2009 IS NOTHING LIKE 2006

The web is only

days old

THE DIGITAL MARKET circa 2008

Goodbye expensive digital graveyards

Hello multiple digital touch points

Real Mobile Web

THE DIGITAL MARKET circa 2008

One Function Website

http://umbrellatoday.com/

http://istheinternetawesome.com/

http://thingsididlastnight.com/

http://barackobamaisyournewbicycle.com/

http://www.explosionsandboobs.com/

http://snckrz.com/

http://www.cnn.com/tshirt/

DATA IS SEXY

http://apps.facebook.com/friendwheel/

http://amaztype.tha.jp/US/Books/Title?q=creativity

http://www.nytimes.com/interactive/2008/02/23/movies/20080223_REVENUE_GRAPHIC.html

http://nikeplus.nike.com/nikeplus/

http://www.fiat.com/ecodrive/

http://now.sprint.com/widget/

http://www.youtube.com/watch?v=L-tRHNElTo4

http://apps.facebook.com/tripadvisortravelmap

FILM ANNOUNCED

TRAILER + WIDGET

LAUNCHED

BLOGLIVE

Chuck Norris Facts

When the Boogeyman goes to sleep every night, he checks his closet for Chuck Norris.

There is no theory of evolution. Just a list of creatures Chuck Norris has allowed to live.

Chuck Norris is the reason why Wally is hiding.

There is no chin behind Chuck Norris’ beard. There is only another fist.

Chuck Norris can lead a horse to water AND make it drink.

Chuck Norris CAN believe it's not butter.

CREATIVE MEDIA?

CANNES 2008

A Blind Call

Duval Guillaume [BE]Agency:

Read At Work

COLENSO [NZ]Agency:

Virgin Bets

Lean Mean Fighting Machine [UK]Agency:

5 min Workshop (v2)Come up with digital ideas (not ads) to support

Campbell’s Chunky

5 min Workshop (v3)Come up with a single function digital solution

for any brand

A FINAL NOTEDIGITAL IS POWERFUL

Thank you & Good LuckAshley Ringrose

www.soap.com.auwww.bannerblog.com.au

@100ftzombie