Post on 27-Jul-2020
Packaging with the end in mindHans van Bochove,
VP EU Public Affairs - Coca-Cola European Partners
ICIS PET Value Chain : Transitioning from Linear to Circular : R-PET ForumMarch 14, 2018, Amsterdam
NATIONAL PACKAGING ASSOCIATIONS
EUROPEN MEMBERS
RAW MATERIAL
SUPPLIERS
PACKAGING USERS /
BRAND OWNERS
PACKAGING DESIGNERS
MANUFACTURERS
All packaging materialsequally important
1916
FUNCTIONALITYDISTINCTION
ATTRACTIVENESS
2018
CONNECTION
&
FUN
PACKAGING, THE FIRST THINGCONSUMERS SEE
PACKAGING, THE LAST THINGCONSUMERS SEE
Source: The Coca-Cola Company Consumer Research, 2016, 13k respondents across 6 Western European countries
CONSUMERS CAREABOUT RECYCLING
STAKEHOLDERS / MEDIA CARE ABOUT LITTER and
RECYCLING
MEDIA CARE ABOUT LITTER and
RECYCLING
POLICY MAKERSCARE ABOUT
LITTER and RECYCLING
Higher Recycling Targets
(Plastics)
Reuse
Internal Market
legal base
Extended
Producer
Responsibility
Environment
legal base
Waste FrameworkDirective
Packaging & Packaging Waste
Directive
€
● Phase out Single-Use Plastics
(plastic bags bis)
● Boost use of recycled content
o Pledging
o Assessment regulatory / economic incentives
● Legislative proposal on SUP (Q2, 2018)
Deposits on beverage packaging ?
● Eco-design
redefining Essential Requirements from the
PPWD (2018 onwards)
● Guidance on modulation of EPR fees (2019)
● Guidance on separate collection and sorting
of plastic waste (2019)
● EU Plastics Tax?
Concretely:
W-EUROPE GLOBAL
C 2HALF OF OUR
CARBON FOOTPRINTCOMES FROM PACKAGING
100% by 2025100% by 2025
50% by 2025a/o renewable material
leverage our brand power
RECYCLABILITYCOLLECTION USE OF rPETINNOVATIONINSPIRE CONSUMERS
Making of Coca-Cola 'Love Story'
https://www.youtube.com/watch?v=tT81G9px3w8
Coca-Cola Infomercial 'Love Story'
https://www.youtube.com/watch?v=e8tF9XevVlo
INSPIRING CONSUMERSLEVERAGING
BRAND POWER
INSPIRING CONSUMERS LEVERAGING BRAND POWER
: