Pack the halls: Fattening up your festive takings

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How to get more people to your events this Christmas and New Year.

Transcript of Pack the halls: Fattening up your festive takings

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Pack The Halls: Fattening up your festive takings

Katie McPhee | @ktmcphee | October 2013

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We’ve all been there

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• Events online, saves time

• Making your brand sparkle

• Spreading the cheer

Agenda

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1.5 million events60,000 organisers use Eventbrite each month

Events in 179 countries

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Events online, saves time

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Manage everything through a single dashboard

Edit

Design

Manage

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Integrate the event into your website

Website integration

Social integrations

Event bistro partnership

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Send invitations to guests

Edit

Design

Manage

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Cash free process

Monitor ticket sales

Analyse trends

Collect payments online

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See which promotions are working

Create links to track your campaigns and affiliates

Know what’s driving traffic and sales

Track promotional activity to maximise marketing spend

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Tools to collect and manage data

API

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Managing your festival brand

Making your brand sparkle

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Have an event page that matches your brand

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Easy sign up process

Simple, low friction

Maximises conversion

Customise form

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Mobile apps create a slick check-in experience

3,100,000tickets scanned in 2012

!   Validate tickets & registrations

!   Manage multiple gates

!   Efficient entry for large crowds

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Spreading the cheer

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Impact of a single share

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£3.22additional revenue

per Twitter share

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£2.17additional revenueper Facebook share

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Social discovery leads to more mobile sales

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Thank youKatie McPhee | @britelondon

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