Pace – Annual ConferenceApril 26-30, 2014

SOCIAL MEDIA

If I ignore it,will it go away?

2005

This isYour Business

Marketing Channels

Are you using Social Media Marketing?

Companies attending PACE

Twitter 62%

Facebook 60%

LinkedIn 57%

YouTube 10%

Google+ 10%

Blogs 00%

Why Social Marketing

Brand Awareness Exposure Engagement Influence Sales Customer retention

Challenges of Social Media Marketing

Tactics: What social tactics are most effective? Engagement: What are the best ways to

engage my audience with social media? Measurement: What is my ROI? Tools: What are the best tools today? Trusted Representatives:

What does your company do with a complaint? When it out there, it’s out there!

Oops, I hit the enter key

Tactics to Improve Sales

Be where your customers are Be The source for important information Promote Company Customer Engagement Web Traffic Lead Quality Search Engine Rankings

Engagement People are talking about your business…

Prospects Clients Competitors

Engagement shows accountability

Conversations eradicate disconnect

Measurement - ROI

I can measure my ROI for my social media activities.

Benefits

Improved Sales

Key Performance Indicators Customer/client recommendations Increased followers and fans A higher position in search engine

rankings Greater number of page views and an

increased number of visitors to your website

More posts/mentions about your company

Increased revenue from new and existing customers

Trusted Representatives

Implementation Challenges

Using Social sharing buttons 5%Administering branded microblogs 10%Advertising on social networks 15%Administering content sharing sites 17%Administering branded social networks 19%Creating article/blogs 31%Creating research/whitepaper content 32%Creating video/audio content 32%

Marketing Channels(AKA all the free traffic sources)

Blogs & Blogging

News/Media/PREmail

Infographics

Webinars

Social Networks

Document Sharing

Word of Mouth

Podcasting

Q & A

Type-in Traffic

Direct Referral Links

Social Bookmarking

Forums

On-line Video

Comment Marketing

Research/White Papers

?

How can a PEO use Social Media?

Brand awareness Customer Support Exposure Idea gathering Engagement Dissemination of pertinent information Assess marketing perception Being aware of customer problems

Great prospecting tool – think in 3 levels Industry Client Involvement Prospecting

Tap into who is inquiring about your company At a minimum – secure your company name

Making it work for you…

SOCIAL MEDIA

If I ignore it,will it go away?