Pace – Annual Conference April 26-30, 2014
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Pace – Annual Conference April 26-30, 2014
description
Pace – Annual Conference April 26-30, 2014. Social Media If I ignore it, will it go away?. 2005. This is Your Business. Marketing Channels . Are you using Social Media Marketing?. Companies attending PACE. Twitter 62% Facebook 60% LinkedIn 57% YouTube 10% Google+10% - PowerPoint PPT Presentation
Transcript of Pace – Annual Conference April 26-30, 2014
Pace – Annual ConferenceApril 26-30, 2014
SOCIAL MEDIA
If I ignore it,will it go away?
2005
This isYour Business
Marketing Channels
Are you using Social Media Marketing?
Companies attending PACE
Twitter 62%
Facebook 60%
LinkedIn 57%
YouTube 10%
Google+ 10%
Blogs 00%
Why Social Marketing
Brand Awareness Exposure Engagement Influence Sales Customer retention
Challenges of Social Media Marketing
Tactics: What social tactics are most effective? Engagement: What are the best ways to
engage my audience with social media? Measurement: What is my ROI? Tools: What are the best tools today? Trusted Representatives:
What does your company do with a complaint? When it out there, it’s out there!
Oops, I hit the enter key
Tactics to Improve Sales
Be where your customers are Be The source for important information Promote Company Customer Engagement Web Traffic Lead Quality Search Engine Rankings
Engagement People are talking about your business…
Prospects Clients Competitors
Engagement shows accountability
Conversations eradicate disconnect
Measurement - ROI
I can measure my ROI for my social media activities.
Benefits
Improved Sales
Key Performance Indicators Customer/client recommendations Increased followers and fans A higher position in search engine
rankings Greater number of page views and an
increased number of visitors to your website
More posts/mentions about your company
Increased revenue from new and existing customers
Trusted Representatives
Implementation Challenges
Using Social sharing buttons 5%Administering branded microblogs 10%Advertising on social networks 15%Administering content sharing sites 17%Administering branded social networks 19%Creating article/blogs 31%Creating research/whitepaper content 32%Creating video/audio content 32%
Marketing Channels(AKA all the free traffic sources)
Blogs & Blogging
News/Media/PREmail
Infographics
Webinars
Social Networks
Document Sharing
Word of Mouth
Podcasting
Q & A
Type-in Traffic
Direct Referral Links
Social Bookmarking
Forums
On-line Video
Comment Marketing
Research/White Papers
?
How can a PEO use Social Media?
Brand awareness Customer Support Exposure Idea gathering Engagement Dissemination of pertinent information Assess marketing perception Being aware of customer problems
Great prospecting tool – think in 3 levels Industry Client Involvement Prospecting
Tap into who is inquiring about your company At a minimum – secure your company name
Making it work for you…
SOCIAL MEDIA
If I ignore it,will it go away?
