Post on 14-Jul-2015
Fred Bloggs UK switches to Smart Fox SolutionsAnd achieves more with less
“Do what you do best – outsource the rest”
Customised Smart Fox Solu ons presenta on for Fred Bloggs UK.smar ox-solu ons.co.uk/outsourcing
Smart Fox can make your marketing & sales operationsmore profi table, effi cient and effective.
This is how Fred Bloggs UK can benefi t from outsourcing to Smart Fox:
✓ Save money
✓ More profi table sales
✓ More effective & effi cient
✓ Reduce risk
✓ More innovative
Fred Bloggs UK switches to Smart Fox Solutions
Save money : Lower total cost of marketing & sales
This assumes an average marketing and sales employee cost of £40,000 a yearand that 40% of their combined cost can be saved by outsourcing to Smart Fox
With Smart Fox you save 20-40% of your
marke ng & sales people costs.
This is because you carry no costs associated
with employing directly such as NICS, pension
contribu ons, employee benefi ts or offi ce space
and equipment.
By outsourcing 8 of your 12 marketing & sales employees to
Smart Fox your company could save
£128,000 a year
Fred Bloggs UK switches to Smart Fox Solutions
Fred Bloggs UK switches to Smart Fox Solutions
Fred Bloggs UK no longer needed offi ce space, workstations and support for it’s
employees, saving
£9,744per employee per year
By outsourcing to Smart Fox it’s not just the marke ng & sales
people that sit outside of your P&L. Total occupancy costs per
employee include not just rent and rates but costs associated
with work sta on adap on (fi t-out), managing the offi ce space
and providing business support, which can account for another
50% of each employees propor onal occupancy costs.
Source: Cass Business School, Survey of Total Offi ce Costs
Save money: Less offi ce space & equipment
At Fred Bloggs UK, if there was a
15% increase in quality leads, at no extra cost of which
10% more were converted from leads to salesand there was a
4% uplift in the average sales value per customer
Fred Bloggs UK switches to Smart Fox Solutions
More profi table sales: Improved lead generation and conversion
There would be an
11% increase in gross profi tability for the same sales and marketing spend.
Inexperience can lead to costly marke ng and sales mistakes. That’s why at Smart Fox we adopt a methodological
approach to developing evidence based growth strategies. That way Fred Bloggs UK can sanc on expenditure in
the knowledge that the business case has been answered and that marke ng decisions are driven by an expected
return on investment (ROI).
With Smart Fox, an end-to-end focus on incremental improvements
throughout the customer life cycle results in a cumula ve and
signifi cant upli in both revenue and profi tability.
Fred Bloggs UK switches to Smart Fox Solutions
More profi table sales: Maximising customer lifetime value
Smart Fox is run by MBA qualifi ed strategic marketers, all of whom have held senior sales, marketing and business development roles across multiple industry sectors, B2B and B2C
and in mid-sized to multi-national organisations
By implementing effective customer development plans, Fred Bloggs UK
improved customer retention by 12% and
sold 5% more goods and services to their existing customer base.
Fred Bloggs UK switches to Smart Fox Solutions
More effective & effi cient: Eliminate downtime
With Smart Fox you are paying a fi xed fee in return for results.
You know that you are not paying for non produc ve me like holidays, sickness, training,
secondments, etc.
Fred Bloggs UK could put the
12 hours a weeka senior manager normally spends managing
employees to better use.
Outsourcing all or some of your day to day marke ng & sales ac vi es
maximises the me you and your key people have to focus on strategy
and new ini a ves.
More effective & effi cient: Less managing, more time
Fred Bloggs UK switches to Smart Fox Solutions
Reduce risk: Capable yet fl exible resource
Total marketing and sales expenditure is assumed to be the sum of people costs, associated business support costs (offi ces, vehicles, HR, IT support) and the marketing & sales budget.
While competitors were forced to cut back on their marketing expenditure, Fred Bloggs UK maintained levels of marketing activity
increasing market share by 7% yet still managing to
remove 20% of total marketing & sales expenditure
from its P&L.
Not having to worry about over staffi ng or understaffi ng Fred Bloggs UK
can retain a fl exible and responsive approach to market opportuni es.
Fred Bloggs UK switches to Smart Fox Solutions
Fred Bloggs UK could avoid the disruption of losing 2 employees every year, to jobs elsewhere.As a result, Fred Bloggs UK will spend
£6000 less
not having to pay recruitment fi rms to fi nd replacements and avoid
8 weeks
getting them up to speed.
Losing good people is never fun. By outsourcing to Smart Fox you will spend zero
me worrying about it and £0.00 paying recruitment fi rms to fi nd you replacements.
Reduce risk: No more recruitment costs
Assumptions: 2 employees with an average salary of £40,000 and recruitment costs of 15% of salary.Fred Bloggs UK switches to Smart Fox Solutions
The management team at Fred Bloggs UK wanted to sleep at night in the knowledge that they had minimised the fi nancial exposure associated with achieving their marketing & sales objectives.
By outsourcing to Smart Fox they knew they had big company
exper se at a frac on of the cost, and access to the best of
what they needed as and when they needed it.
Reduce risk: Increased probability of success
Fred Bloggs UK switches to Smart Fox Solutions
Every business wants to stay ahead of the game.And that’s why Smart Fox works with the best in strategy, marketing & sales, giving you access to the latest thinking and keeping you ahead of the game. What’s more, you only pay for what you need when you need it: better results, lower costs and less risk.
Our areas of expertise include: Business and marketing strategy Market research & analysis Innovation & creativity New product development Positioning for sale Customer value proposition Lead generation & conversion Maximising customer lifetime value Customer retention Improving sales performance Branding Web development & web marketing Social media Advertising Direct mail PR Winning bids & tenders Telesales
Innovation: Continuous improvement & new thinking
Fred Bloggs UK switches to Smart Fox Solutions
So, here’s the bottom line ifFred Bloggs UK outsources 8 marketing and sales roles to Smart Fox Solutions.
Money saved: £ 217,952 / yr.
Additional revenue generated: £ 788,420 / yr.
Additional Gross Profi t generated: £ 315,368 / yr.
Time saved: 552 hours / yr.
Time to be a Smart Fox?Contact us to discuss how outsourcing could benefi t your business:
smartfox-solutions.co.uk/contact-us
Tel : 0845 026 8260
Learn more at smartfox-solutions.co.uk/outsourcing
Fred Bloggs UK switches to Smart Fox Solutions Assumes previous year revenues of £4,000,000 and a 40% gross profi t margin.