TITLE

We’re Here to Create a World Class Movement

Let’s Connect You with Millions of Young Leaders

CHALLENGE

People under the age of 35 are rarely found in formal political leadership positions*

Youth is not represented adequately in formal political institutions*

*Enhancing Youth Political Participation throughout the Electoral Cycle, A Good Practice Guide, UNDP, December 2012

THE YOUTH MINDSET They spend more time on social networks than

watching TV

Visual content is their new global language

Technology allows them to become leaders in a world of creation, sharing & adventure

Kids are already behaving as global citizens

APPROACH

Unify and empower the youth to create real global change

OUR ACTIVISTS

Kids 10-14: Create Kids 15-19: Activate

OUR PLATFORM

LearnParticipateSubmitAmbassadors

OUR PLATFORM- HOME

OUR PLATFORM – GET INVOLVED

OUR PLATFORM - PILLARSConflict ResolutionHuman RightsEducationEnvironment

OUR PLATFORM– AMBASSADORS

MOBILE APP

ROLLOUT

Pre-LaunchSpread LAUNCH VIDEO and platform CTA

Build Awareness

ROLLOUT

ActivationDrive traffic to the platform to gather entries

Spark Engagement

ROLLOUT

OngoingYouth ambassadors distribute content to #OURVOICE network

Sustain Platform

THE MEDIA STRATEGYLAUNCH#OURVOICE at the Nickelodeon Kid’sChoice Awards

THE MEDIA STRATEGYDISTRIBUTESeed native #OURVOICE content through key channels

THE MEDIA STRATEGY

EarnedSeed #OURVOICE content to YouTube/Vine influencers and current UN ambassadors

THE MEDIA STRATEGY

OwnedActivate #OURVOICE through existing UN4Youth communities

AMPLIFY & SUSTAIN

PaidPromote #OURVOICE content submitted to platform with native social ads

AMPLIFY & SUSTAIN

EarnedTap influencers to share/retweet select submissionsEncourage sharing submissions from the hub

#OURVOICE INFLUENCERS

AMPLIFY & SUSTAIN

OwnedCTA shared on all social channels and shared out from hub to UN4Youth channels

ANALYTICS DASHBOARDDashboard to monitor real-time content

THANK YOU