#OurVoice
description
Transcript of #OurVoice
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TITLE
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We’re Here to Create a World Class Movement
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Let’s Connect You with Millions of Young Leaders
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CHALLENGE
People under the age of 35 are rarely found in formal political leadership positions*
Youth is not represented adequately in formal political institutions*
*Enhancing Youth Political Participation throughout the Electoral Cycle, A Good Practice Guide, UNDP, December 2012
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THE YOUTH MINDSET They spend more time on social networks than
watching TV
Visual content is their new global language
Technology allows them to become leaders in a world of creation, sharing & adventure
Kids are already behaving as global citizens
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APPROACH
Unify and empower the youth to create real global change
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OUR ACTIVISTS
Kids 10-14: Create Kids 15-19: Activate
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OUR PLATFORM
LearnParticipateSubmitAmbassadors
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OUR PLATFORM- HOME
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OUR PLATFORM – GET INVOLVED
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OUR PLATFORM - PILLARSConflict ResolutionHuman RightsEducationEnvironment
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OUR PLATFORM– AMBASSADORS
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MOBILE APP
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ROLLOUT
Pre-LaunchSpread LAUNCH VIDEO and platform CTA
Build Awareness
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ROLLOUT
ActivationDrive traffic to the platform to gather entries
Spark Engagement
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ROLLOUT
OngoingYouth ambassadors distribute content to #OURVOICE network
Sustain Platform
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THE MEDIA STRATEGYLAUNCH#OURVOICE at the Nickelodeon Kid’sChoice Awards
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THE MEDIA STRATEGYDISTRIBUTESeed native #OURVOICE content through key channels
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THE MEDIA STRATEGY
EarnedSeed #OURVOICE content to YouTube/Vine influencers and current UN ambassadors
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THE MEDIA STRATEGY
OwnedActivate #OURVOICE through existing UN4Youth communities
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AMPLIFY & SUSTAIN
PaidPromote #OURVOICE content submitted to platform with native social ads
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AMPLIFY & SUSTAIN
EarnedTap influencers to share/retweet select submissionsEncourage sharing submissions from the hub
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#OURVOICE INFLUENCERS
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AMPLIFY & SUSTAIN
OwnedCTA shared on all social channels and shared out from hub to UN4Youth channels
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ANALYTICS DASHBOARDDashboard to monitor real-time content
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THANK YOU