Post on 28-Jun-2018
Mediamark Radio RepresentsEast Coast RadioGagasi FMHeart FMJacaranda FMKaya FM Smile 90.4FM
We collectively reach 6.9 million unduplicated weekly listeners (RAMS 2015/3)
East Coast Radio
94 - 95 FM
Hot Adult Contemporary
KwaZulu-Natal
Gagasi FM
99.5 FM
Hot Urban
KwaZulu-Natal
Heart FM
104.9 FM
Adult Contemporary
Greater Western Cape
Jacaranda FM
94.2 FM
Adult Contemporary
Gauteng, Limpopo, Mpumalanga, North West, Lowveld
Smile 90.4FM
90.4 FM
Adult Contemporary
Cape Town
Kaya FM
95.9 FM
Adult Contemporary
Gauteng
Standard Rates Effective 01 July 2015
East Coast Gagasi FM Heart FM Jacaranda FM Smile 90.4FM
Time Channel Rate Rate Rate Rate Rate
Monday - Friday
00:00-04:00 270 480 270 480 200
04:00-06:00 1 200 1 500 420 3 720 300
06:00-09:00 15 840 7 980 4 200 18 870 4 500
09:00-12:00 5 790 4 650 2 610 8 490 3 000
12:00-15:00 5 790 4 980 2 610 8 760 3 000
15:00-19:00 8 310 5 460 2 880 10 710 3 500
19:00-22:00 900 1 410 720 1 440 300
22:00-00:00 270 600 300 480 200
Saturday
00:00-06:00 300 480 240 480 200
06:00-09:00 4 530 2 190 1 950 5 610 2 000
09:00-12:00 4 770 2 400 2 040 6 120 2 000
12:00-15:00 1 680 1 530 1 050 2 160 1 500
15:00-19:00 1 680 1 530 1 050 2 160 1 500
19:00-00:00 570 690 330 960 200
Sunday
00:00-06:00 300 480 240 480 200
06:00-09:00 1 650 1 590 900 2 670 2 000
09:00-12:00 1 890 1 710 930 2 880 2 000
12:00-15:00 1 140 900 690 1 830 1 500
15:00-19:00 1 140 900 690 1 830 1 500
19:00-00:00 360 540 270 720 200
KAYA FM
Time Channel RateMonday - Friday
00:00-05:00 460 05:00-06:00 2 03006:00-09:00 10 42009:00-12:00 6 13012:00-15:00 6 13015:00-17:00 7 78017:00-19:00
(Monday-Thursday) 8 970
17:00-19:00 (Friday) 7 780
19:00-22:00 2 16022:00-00:00 550
Saturday00:00-05:00 46005:00-06:00 90006:00-10:00 3 21010:00-14:00 3 85014:00-18:00 3 82018:00-22:00 1 70022:00-00:00 680
Sunday00:00-05:00 46005:00-06:00 64006:00-10:00 1 93010:00-14:00 2 61014:00-18:00 2 66018:00-22:00 880 22:00-00:00 520
Duration 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”
Multiply by 0.5 0.6 0.7 0.8 0.9 1.0 1.17 1.33 1.5 1.67 1.83 2.0
Rates exclude VAT standard terms and conditions apply. E&OE.
*Duration over 50” to be approved by station prior to booking and broadcast
Please note: ‘Kaya Biz’ with Stevie B and ‘Today’ with John Perlman, only broadcast Mon-Thurs 17h00-19h00.Please note on Friday Time Channel is 15h00-19h00 with rate R 7 780
Combo Terms and Conditions:
• Advertising spots can only be purchased by time channel.
• The campaign dates to be the same across both stations.• Spots must be placed in the same time
channel pattern across both stations.• Cannot be combined with any other
incentive or commitment deal.• No live reads.• No preferred time spots.• No features or sponsorships.• Invoicing for airtime will be under
consolidated rates and not by individual station.
• Spot length on each station with these packages must be of the same duration, e.g. all 30 seconds or 40 seconds, etc.
East Coast Radio and Jacarada FM ComboEffective 01 July 2015
Duration 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”
Multiply by 0.5 0.6 0.7 0.8 0.9 1.0 1.17 1.33 1.5 1.67 1.83 2.0
Rates exclude VAT standard terms and conditions apply. E&OE.
*Duration over 50” to be approved by station prior to booking and broadcast
East Coast Radio and Jacaranda FM ComboTime Channel Rate
Monday - Friday
00:00-04:00 570
04:00-06:00 3 690
06:00-09:00 32 130
09:00-12:00 12 510
12:00-15:00 12 750
15:00-19:00 17 130
19:00-22:00 1 770
22:00-00:00 570
Saturday
00:00-06:00 600
06:00-09:00 9 150
09:00-12:00 9 810
12:00-15:00 3 270
15:00-19:00 3 270
19:00-00:00 1 170
Sunday
00:00-06:00 600
06:00-09:00 3 870
09:00-12:00 4 290
12:00-15:00 2 520
15:00-19:00 2 520
19:00-00:00 810
Gauteng (incl. North West)
Limpopo Mpumalanga (incl. Lowveld)
Jacaranda Regional
Time Channel Rate Rate Rate
Monday - Friday
00:00-04:00 n/a n/a n/a
04:00-06:00 3 020 600 600
06:00-09:00 14 940 2 970 3 270
09:00-12:00 6 420 1 260 2 010
12:00-15:00 6 650 n/aPart of
Jacaranda Regional Broadcast
2 070
1 26015:00-16:00
7 890 1 960
16:00-19:00 1 960
19:00-22:00 n/a n/a n/a
22:00-00:00 n/a n/a n/a
Saturday
00:00-05:00 n/a n/a n/a
05:00-09:00 3 990 690 1 470
09:00-10:004 320
7201 620
10:00-12:00 n/aPart of
Jacaranda Regional Broadcast
75012:00-14:00
1 620 660
14:00-15:00 660
15:00-19:00 1 620 660 660
19:00-00:00 n/a n/a n/a
Jacaranda FM Split and Regional Rates Effective 01 July 2015
Jacaranda FM splits refer to Gauteng, Limpopo and Mpumalanga (including Lowveld).
Jacaranda FM split broadcast conditions:• No live reads.• No preferred time spots.• No features or sponsorships.• Spots are placed by time channel.• Only 1 ad break per hour.• No broadcast on Sundays• n/a = not available on splits but it is available on Jacaranda FM’s full footprint• Material deadline is 5 working days prior to broadcast.
Jacaranda Regional (previously known as RMFM) refers to a combined Limpopo and Lowveld broadcast area.
Jacaranda Regional broadcasting times:• Monday - Friday 12:00-16:00• Saturday 10:00-14:00
Jacaranda Regional broadcasting conditions:• No broadcast on Sundays
Additional notes:• The time channels have been split to accommodate specific broadcasting times. Standard time channels remain the same.
Standard time channels are:
Monday - Friday: 15h00 - 19:00 Saturday: 09h00 - 12h00 and 12h00 - 15h00
• Features on Jacaranda FM are only available on full footprint including Jacaranda Regional.
Duration 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”
Multiply by 0.5 0.6 0.7 0.8 0.9 1.0 1.17 1.33 1.5 1.67 1.83 2.0
Rates exclude VAT standard terms and conditions apply. E&OE.
*Duration over 50” to be approved by station prior to booking and broadcast
recipient’s written approval.• Should the client/agency not respond in writing within 10 working days of receipt of the incentive letter, it would be deemed accepted and implemented as proposed.
General• Rates quoted exclude VAT.• Rate card effective from 01 July 2015.• This rate card is a gross rate card and
includes agency commission, where applicable.
• This rate card is issued for the information of advertisers and advertising agencies and does not constitute an offer by Mediamark.
• Confirmation of orders placed with Mediamark will be issued to verify the commercials booked. This will be deemed correct unless written notice contrary to such confirmation is received in writing within 2 working days after the confirmation has been issued.
• Compensation for spots not flighted on a station or stations will be given in airtime. No credits will be passed.
• Station and Mediamark liability for spots not flighted and/or incorrectly flighted is limited to the value of the spots not flighted and/or incorrectly flighted.
• Airtime orders received by 30 June 2015 will qualify for rate protection until 30 September 2015. Spot and duration changes will be allowed, provided that these changes do not reduce the original spend committed.
• The advertiser or advertising practitioner indemnifies Mediamark and the stations represented by Mediamark for damages resulting from any advertisements placed on any station within Mediamark’s portfolio.
• The rates represented in this document are the sole rates applicable for the period and supersedes all previous rates.
• E&OE.
Terms and ConditionsEffective 01 July 2015
Loadings
Feature loading 30%
Preferred spot loading 40%
Live read loading 60%
• Added Value is subject to availability at time of booking and broadcast.
• Added Value is calculated off the investment amount, excluding VAT and based on rate card value.• All sponsorship rates are by negotiation,
and are subject to change with the issuing of revised rate cards.
• Preferred spots, requested by advertising break or hour, carry a 40% surcharge, and will be adjusted with revised rate cards. This is negotiable depending on duration of campaign.
• Live reads carry a 60% surcharge. This is negotiable depending on duration of campaign.
• All rates quoted are in respect of 30 second commercials.
• The rates for other durations are calculated as per the table on the rate card, and rounded up to the nearest Rand.
Feature Sponsorship Terms• Consists of an Opening Billboard (OBB) and a generic spot.• All OBB’s allow for 10 words following the sponsors name.• Live Read commercials, as part of a feature sponsorship, will carry an additional 60% surcharge.• Subject to availability at time of booking
and broadcast.• Broadcast sequence differs according to
station programming format, e.g. OBB, Feature, Generic spot.
• Programming reserves the right to change the timing and format of a sponsorship.
• Programming reserves the right to cancel certain sponsorships on Public Holidays.• Features on Jacaranda FM are only available on full footprint including Jacaranda Regional.Material Requirements• The material deadline for advertising material
is 3 working days prior to broadcast.• Material deadline on the Jacaranda FM split is 5 working days prior to broadcast.• Mediamark accepts material on CD or via e-mail.
Acceptable format for advertising material:
a) CD or Email Format: MPEG Layer 2 Bit Rate: 256kb/s Sample Rate: 44.1kHz No Padding No ID3 TAGSb) CD or Email Format: WAV Stereo Bit Rate: 44.1kHz
MP3 is NOT an acceptable broadcasting format
Acceptable Broadcast Language for Commercials• East Coast Radio: English only• Gagasi FM: English and Zulu only• Heart FM: English and Afrikaans only• Jacaranda FM: English and Afrikaans only• Kaya FM: English only• Smile 90.4FM: English and Afrikaans only
Cancellation of Airtime Booked • Cancellation must be submitted in writing
to Mediamark no later than 28 days prior to broadcast, regardless of date of application.
• Failure to do so will result in a 100% cancellation penalty.
Annual Commitment Incentives• All annual volume incentives require the
Mediamark Johannesburgmediamark house. 36 homestead road. rivonia. po box 5981. rivonia. 2128.tel: +2711 235 7600. fax: +2711 803 5388.
Mediamark Cape Townmediamark. first floor. building 2. fusion quarter. waterford mews. century boulevard. century city. tel: +2721 529 4140. fax: +2721 551 6390.
www.mediamark.co.za