O'right Hair Tonic - Innovative Hair Maintenance

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Transcript of O'right Hair Tonic - Innovative Hair Maintenance

Outline The Green Opportunity from Me to We 2011 O’right Supreme Green Design

― Low CO2∣ Fashion∣ Innovation

Beyond Leadership― Innovative Leading Indicator ∣Perfect Commodity Value

Green Business Creates New Value

This is an era developing from Me to We

Global Warming & Eco-Awareness

Increasing more views on ”We (Earth & Me)”

According to the research conducted by The Roper Organization :More than 56% of consumers are willing to make efforts on environment protection when making purchases.

Many consumers may not belong to LOHAS who have a high level of eco-awareness

However, they are all willing to pay more money to adopt eco-brands or green products.

The idea of commodity has changed.

In the past, consumers disposed after they had used.

Now, back to the eco-value chain of Brand Development and Design

Therefore,Under the trend of “We” consumption era,Eco and Fashion have better and greener

combination.

Newton’s Eco-Friendly Sneakers &Packaging Made of 100% Eco-materials and non-printed packaging design.

Also expressed reducing the re-manufacturing process and the features of 100% recyclable & perfect fitness.

 The paper you waste a day can make a piece of furniture !

One Day Paper Waste Design by Jens Praet

A tissue box developed by WWF (World Wide Fund for Nature )

A simple reminder of conserving paper!

                 

The design of the greenest business card ,Just stamp it on the recycled paper!

2011 O’right Supreme Green Design

Low CO2 | Fashion | Innovation

2011 Low CO2 & Eco-Design

O’right New Hair Tonic Newly Launch

Low CO2 ─

The low CO2 design, from bottle 、 outer packing to consumer.

Product

80% recycled glass 100% recycled paper

Package

15Product

80% recycled glass

Recycled Glass

Made of 80% recycled glass Utilize the green materials , with a natural matted finish

RecycleThe greenest bottle

100% recyclable & reusable

Resources Conservation

Energy Usage Reduction

Waste Reduction

Low Air & Water Pollution

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100% recycled paper

The simplest & safest packaging

and 100% recyclable &reusable.

Eco Friendly Box

Made of 100% recycled paper & non-printed Seal printed with Soy Ink Embedded design provides well-protection Package

Recycled Paper present Eco-Fashion

-75% air pollution

-35% water pollution

-60% water usage

-40% energy consumption

Packaging well-stacked Lower carbon footprint during delivery

Compressed Space Design

Low CO2 → Reusable → Recyclable!

Reuse as a Plant Pot

Reuse as a Trash Can

Reuse as a Pen Holder

Fashion ─ Ivory wood cap shows a sense of firm and superior quality.

100% | Ivory wood cap |Rubber wood also known as "ivory wood“.Cap with carved ivory wood, delicate materials, tender texture with firm feel.The simple line with elegant wood color, embellishes its artless beauty.

The effects of thermal expansion contraction may occurred on ivory wood due to temperature or humidity.

| Delicate Materials

| Simple Line

| Elegant Wood Color

| Ivory Wood Cap

Beyond Leadership

Innovative Leading Indicator∣ Perfect Commodity Value

O’right ,the 1st company, not only

makes successful development in hair tonic according to different symptoms of male &

female hair loss but also continuous innovation.

Insists in Eco-Value.ECOCERT Organic Extract. The 1st bottle indicates natural

ingredients of 96% on its outer box.

INNOVATION ─ The leading brand of hair tonicInnovative leading indicator.

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ECOCERT Organic Goji Berry Extract

歐盟有機認證原料With ECOCERT Ingredients

O’right Hair Tonic For Her(Organic Goji Berry Concentrate)

ECOCERT Organic Goji Berry Extract Ginseng Apigenin Biotin Amino Acid Pantothenic Acid Hydrolyzed Soy Protein

Natural Ingredients96%

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商品優勢

Efficiently decompose the smell of sweat.

Instantly eliminate scalp itching.Accelerate hair growth.Effectively moisturize the scalp.Anti-aging on hair follicle , reduce

hair loss.Decrease dandruff.A pleasant scent.

For Female , what makes a satisfactory Hair Tonic?

O’right Hair Tonic For Him(Ginger Root Concentrate)

Ginger Root Extract Ginseng Root Extract Arctium Majus Root Extract Glucosamine Hcl Zinc Amino Acid Pantothenic Acid Hydrolyzed Soy Protein

96%Natural Ingredients

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商品優勢

Restrain the formation of hair follicle killer, DHT Dihydrotestosterone .﹝ ﹞

Instantly eliminate scalp itching. Accelerate hair growth. Effectively moisture the scalp. Anti-aging on hair follicle , reduce

hair loss. Decrease dandruff.

For Male , what makes a satisfactory Hair Tonic?

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Anti-bacteria

Cleansing

Activating

Moisturizing

一次滿足Satisfy your needs with 4 featuresO’right Hair Tonic takes good care of hair follicle

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養髮液系列商品比較

Product

Female Male Female Male

FeatureECOCERT organic Goji Berry extract

Double Concentrate

Ginger Root extractDouble Concentrate

Natural Ingredients

Natural Ingredients

Scent Light & Elegant Light & Elegant Rich & Pleasant Rich & Pleasant

Box Design

Eco-MaterialLow CO2/luxury

Eco-MaterialLow CO2/luxury

TraditionalSimple/elegant

TraditionalSimple/elegant

Volume 50ml 50ml 100ml 100mlUsage 2 months 2 months 4 months 4 monthsPrice USD90 USD90 USD66 USD66

Comparison with Hair Tonic Series

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Natural Ingredients

Natural Ingredients without certificate

Chemical

Hair Tonic with ECOCERT ingredients is your prime choice!

NEWDouble Concentrate

系列商品區隔Comparison with Hair Tonic Series

ECOCERT Organic Ingredients

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According to the A.C. Nielsen Co.The consumers at top of the pyramid prefer light and elegant

scents.

目標族群描述Target Consumer Description:

O’right Hair Tonic For Him(Ginger Root Concentrate)

O’right Hair Tonic For Her(Organic Goji Berry Concentrate)

Fulfill the needs of high consumption power consumers.

Green Business Creates New Values

Opportunity1 ─ O’right Best Selling & Premium Product

NEW!

Hot deal for over 8 years Sold more than 1,000,000 bottles !

Lead the market trend to low CO2 design & Launched the greener product to fulfill the needs of consumers at pyramid top!

Opportunity 2 ─ Recommended by a lot of Hair Salons!

【 O’right R&D Center 】

According to test reports from 500 testers , more than 94% are satisfied with the results of 「 O’right Hair Tonic 」

after 3 months use.

Female

99% are satisfied with the results

Male

89%are satisfied

with the results

94%

Opportunity 3 ─ Solid Reputation creates best sales!

Opportunity 4 ─ Hair volume increase makes people look

younger and confident!

According to research , the symptoms of female hair loss can be cured effectively!

The majority of male hair loss symptoms belong to androgenetic alopecia or Seborrheic alopecia.The earlier you start caring it, the better results you get!

Opportunity 5 ─ Solve Customer’s problem, perform professional!

Not only hair styles , but customer’s scalp!

Hair Salons have the responsibility to take good care of both customer’s scalp and hair health.

Opportunity 6 ─ Leading Brand of Green Hair Care, Provides Sustainable Values!

O’right leads green salons!

Innovative green product &

sustainable design concept. Let customers see the new value of green &

WE!