Organic Food Production and Retailing

Presented by – Nikhil yadav

• Ensures sustainability and soil health

• Organic practices help building soil organic carbon

•Ideal for rain-fed, low or no external input use areas

•Growing market for safe and healthy food

Relevance of Organic Products

India emerging as major player of organic food producerin only vegetarian food items at the moment

The area is likely to grow by 25-35% in next 10 years

FACTS ABOUT INDIAN ORGANIC MARKET

Growing OrganicIn India in last 7years It is a combined effect of farmers , NGOs , Govt. and market forces for Producing wide range of safe and healthy contamination free food

Target Market PEOPLE 25-65 AGE

INCOME +30,000 P.M.

HEALTHY EATING HABITS

PESTICIDE CONSCIOUS

Marketing Mix

Product Place

Price Promotion

PRODUCT LINE• Organic Cosmetics

• Organic Fruits

• Organic Drinks

• Organic Meat

• Organic plants

Product

Price

• High demand of organic products with high profit marginality

• Favorable climate and cheap land cost.

• Easy transport to nearby cities.

• Further branches can be open in future in other cities.

Place

STORE LAYOUT

• Wholesale of organic products to super markets

• Retail sale of organic products in open markets.

• Advertising – Promoting Organic Products

• Books about nutrition • Specialized magazines

Promotion

India Organic Pathway

Organic FarmingWorld Scenario

•35 million agricultural land•1.4 million producers•Oceania, Europe and Latin America largest organic producing continents•Australia, Argentina and China are countries with largest area•22 m ha grass land, 8.2 m ha arable land & permanent crops•31 million ha organic wild harvest collection

Continent wise Growth

Strengths 1.Safety Food2.Low Cost Of Production3.High Quality Nutrition 4.Premium Prices5.Environmental Sustainability 6.High Water-use Efficiency

Weaknesses 1.Productivity Gaps 2. Low R&D Investments On Organic Farming Research 3. Adulteration And Poor Quality Of Organic Inputs  

Threats 1.High cost of organic food 2.Costly Organic Certification process l3.ow awareness about organic inputs 4.problem of contamination

Opportunities 1.Big and growing market potential 2.Growing purchasing power of consumers 3.Growing health awareness4.Earn high export earnings

SWOT