Organic Food Production and Retailing
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Organic Food Production and Retailing
Presented by – Nikhil yadav
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• Ensures sustainability and soil health
• Organic practices help building soil organic carbon
•Ideal for rain-fed, low or no external input use areas
•Growing market for safe and healthy food
Relevance of Organic Products
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India emerging as major player of organic food producerin only vegetarian food items at the moment
The area is likely to grow by 25-35% in next 10 years
FACTS ABOUT INDIAN ORGANIC MARKET
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Growing OrganicIn India in last 7years It is a combined effect of farmers , NGOs , Govt. and market forces for Producing wide range of safe and healthy contamination free food
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Target Market PEOPLE 25-65 AGE
INCOME +30,000 P.M.
HEALTHY EATING HABITS
PESTICIDE CONSCIOUS
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Marketing Mix
Product Place
Price Promotion
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PRODUCT LINE• Organic Cosmetics
• Organic Fruits
• Organic Drinks
• Organic Meat
• Organic plants
Product
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Price
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• High demand of organic products with high profit marginality
• Favorable climate and cheap land cost.
• Easy transport to nearby cities.
• Further branches can be open in future in other cities.
Place
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STORE LAYOUT
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• Wholesale of organic products to super markets
• Retail sale of organic products in open markets.
• Advertising – Promoting Organic Products
• Books about nutrition • Specialized magazines
Promotion
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India Organic Pathway
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Organic FarmingWorld Scenario
•35 million agricultural land•1.4 million producers•Oceania, Europe and Latin America largest organic producing continents•Australia, Argentina and China are countries with largest area•22 m ha grass land, 8.2 m ha arable land & permanent crops•31 million ha organic wild harvest collection
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Continent wise Growth
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Strengths 1.Safety Food2.Low Cost Of Production3.High Quality Nutrition 4.Premium Prices5.Environmental Sustainability 6.High Water-use Efficiency
Weaknesses 1.Productivity Gaps 2. Low R&D Investments On Organic Farming Research 3. Adulteration And Poor Quality Of Organic Inputs
Threats 1.High cost of organic food 2.Costly Organic Certification process l3.ow awareness about organic inputs 4.problem of contamination
Opportunities 1.Big and growing market potential 2.Growing purchasing power of consumers 3.Growing health awareness4.Earn high export earnings
SWOT