GRENSVERLEGGEND

IN ONLINE MARKETING

Display

Anouk Sintniklaas 05-11-2015

Online Advertising

2

Online AdvertisingONLINE ADVERTISING

Ad exchange

Advertentienetwerk

Agency trading desk

Algoritme AuctionAuction priority

Audience

Audience extension

Audience network

Audience profile targeting

Audience profiling

Audience targeting

Automated trading

Block list

Category

Channel conflict

Contextual targeting

Cookie Attribution Rate (CAR)

Cookie Dropping Rate (CDR)

CPX/CPA

Data – behavioural interest

Data – behavioural intent

Data – client data

Data – demographic

Data – ecommerce

Data exchange

Data – geographic Data leakage

Data – registration

Data – server

Data supplier

Data – technographic

Datamanagementplatform

Demand partnerDemand Side Platform (DSP)

eCPM

Fill rate First bid

First party data

Floor Price

Frequency

Frequency cap Inventory

LiquidityKannibalisatie Monetisation & yield strategy

Placement/position

Premium sales

Reach

Real Time Bidding (RTB)

Remnant Inventory

Retargeting

Revenue share

Sales house

Second highest bid

Sell-Side Platform (SSP)

Targeting

Third party data

Trading desk

Unique user Upfront bidding (Tag based buying)

Vertical networkWhite list

YieldYield management

3

Advertentie LandschapONLINE ADVERTISING

4

Complex LandschapONLINE ADVERTISING

5

Advertentie mogelijkheden

Your ad

Your adYour ad

Your ad

Your ad

ONLINE ADVERTISING

Klant Centraal

6

ONLINE ADVERTISING

© OrangeValley

7

Hoe bereik je de doelgroep?ONLINE ADVERTISING

8

TechnologieONLINE ADVERTISING

9

Customer Journey CentraalONLINE ADVERTISING

Touch Tell Sell

10

TargetingONLINE ADVERTISING

De juiste doelgroep De juiste plaats Het juiste moment De juiste boodschap

11

Efficiënt InkopenONLINE ADVERTISING

12

Media InkoopONLINE ADVERTISING

Automated Trading en Programmatic Buying

Real Time Bidding (RTB)

Directe Inkoop

13

Voordelen Adverteerder Transparantie Tijdsbesparing Inzicht nieuwe doelgroepen/ inventory

Voordelen Publisher Directe inkoop is toegankelijker voor adverteerders Waarde van inventory zal stijgen Kwalitatieve inventory -> Hogere CPM

Programmatic DirectONLINE ADVERTISING

Automated GuaranteedProgrammatic Premium

Programmatic ReservationAutomated Premium

Automated Reservations

14

Focus op life time value door het bereiken van de juiste doelgroep, op het juiste moment met de juiste boodschap. Programmatic Buying & Programmatic direct zorgt voor meer transparantie en efficiëntie in media inkoop. Ontdek nieuwe doelgroepen met programmatic direct

Take AwaysONLINE ADVERTISING