Post on 14-Jul-2015
OPTIMIZING YOUR PRESENCE
ONLINE
Karrie McLellan & Evelyn Butrico
NYSLAA
June 13, 2013
AGENDA
Karrie
Social Media Best Practices
Social Media Options
Evelyn
Schedule
Collaborate & Store
Share
WHAT IS SOCIAL MEDIA?
Source: http://avalaunchmedia.com/infographics/social-meowdia-explained
WHY USE SOCIAL MEDIA?
Communication – for the newest generation, email
is dead.
Respond to patrons – show that you are listening.
Marketing – Advertise library collections, programs,
and other assets/services.
Understanding – Get to know your users where
they hang out.
GROUND RULES - GENERAL
Start Small – Just because you can
be everywhere, doesn’t mean you should.
Be Attentive – Let users know you’re listening.
Policy? –Examples: http://libguides.metro.org/content.php?pid=181849&sid=1529519
Be Prepared – In case of emergency
Branding – Connect your locations
GROUND RULES – PICTURE PERMISSIONS
Permission
Online images [see resource slides for links]
Creative Commons search
Purchase stock photos
Free image sites
Clip art
Take your own
Images of patrons
CREATIVE COMMONS SEARCH
Click to see how the author will allow you to use the image,
and how to properly attribute it.
GROUND RULES – PICTURE SIZE
GROUND RULES – YOUR VOICE
Be yourself
Be positive
Be informative/entertaining/inspiring
Be accessible
Remember your audience
DON’T:DO:
ACCESSIBILITY EXAMPLE
MOST POPULAR
Create or claim your business page.
Must have a “personal” account to be a business
page admin, but can create a fake identity.
From your personal page
On your business page
FACEBOOK HINTS – WHAT TO POST?
Links to articles
Celebrity quotes
Events / Exhibits
Library humor – remember your audience!
This day in history…
Shoot for funny and/or informative.
Nothing to say? Check Chase’s or Google to find
out what may be interesting about today’s date. Or,
share things from other libraries’ Facebook pages.
[be sure to use the “share” button!]
FACEBOOK HINTS - HOW
Avoid long, wordy posts. Pictures and videos get
the most clicks and shares.
If you have blogs, events, or anything else with an
RSS feed, you can make it auto-post to Facebook
using RSS Graffiti app or IFTTT.com
Try to post daily. Work posting/responding into your
daily schedule.
“Like” other professional pages.
Disclaimer: According to experts, our library does it
“wrong.” But it is the right way for us.
We only auto-feed our calendar/blogs and post
closure notices/reminders.
This is seen as “wrong” because it is not a two-way
conversation. That is ok with us, though, because
the feed is used to advertise on our library system’s
page.
TWITTER TIPS
140 character limit for posts – includes spaces!
Tinyurl.com and bitly.com can help shorten links to
save characters.
If you use RSS to feed in other events or posts,
make sure the important info is in the first 140
characters.
If you see a neat tweet that you want to repeat, use
the re-tweet feature. It will automatically attribute to
the original author.
YOUTUBE
Can sign up using a Google account.
Keep videos to 5 minutes or less.
Add captions for ADA accessibility.
Can record videos with a smartphone, digital
camera, Flip camera, etc.
Size of video files make them tough to email, so try
uploading directly from a smartphone connected to
wireless or plug camera/SD card into computer to
upload.
Search YouTube for “YouTube Help” to find a
channel containing videos with tips on how to
create and upload videos.
YOUTUBE - IDEAS
Book talks
Library tour
Annual report
Program highlights
Get to know a staff member
Advertise services/programs/SRP
Highlight exhibits (get artist’s permission)
And many more…
No privacy settings – just setup and go!
Careful who you follow – their stuff shows up on
your site…
Ideas
Book lists (linked to your catalog)
Library tour
Highlight collections
Exhibits (get permission from artist!)
Craft ideas
Link to YouTube videos or blog posts
COLLABORATION AND SHARING
We’re not in Kansas anymore
Clouds, doodles and smores oh my
GROUND RULES-WORKING WELL BEHIND THE
CURTAIN
Remember who your working with
Have an agenda with tasks and meet it
Respect time constraints
Be Clear
Be Open
SCHEDULE
Doodle Polls
Schedule an event
Choose a location
Other Doodle Features
Schedule an event: https://www.doodle.com/mydoodle/dashboard.html
SCHEDULE
Google Calendar
https://support.google.com/calendar/answer/24657
76?hl=en
TASK LISTS
THERE IS NO PLACE LIKE HOME
Cloud Storage Services
STORE AND SHARE
"Your life's work, wherever you are.“
http://www.youtube.com/watch?v=OFb0NaeRmdg
https://www.dropbox.com/home
COLLABORATE
Google Drive:
https://drive.google.com/?tab=co&authuser=0#activ
ity
Previously Google Docs
5 GB storage for free
Upload documents, photos, videos
Mobile
OTHER TOOLS
SMORE: https://www.smore.com/app
Flyer creation and posting.
Evernote:
https://www.evernote.com/Home.action#st=p&n=70
a7ed02-f755-4e31-9bcd-c47e09a99d64
Helps you remember things across devices
Delicious: https://delicious.com/evelyna9698
Share and access bookmarks/favorites where ever you
are.
EXTRAORDINARY PRODUCTIVITY
MAINTAINING SANITY
RULING YOUR TECHNOLOGY INSTEAD OF
LETTING IT RULE YOU
SLIDE SHARE
http://www.slideshare.net/celticspider8
http://www.slideshare.net/techbrarian
MORE RESOURCES – SOCIAL MEDIA
Websites/Blogs
David Lee King: http://davidleeking.com
Elyssa Kroski: http://oedb.org/blogs/ilibrarian
Social Media Examiner:
http://socialmediaexaminer.com
Talking Social Media in Libraries (podcast):
http://tinyurl.com/o4hzdyj
MORE RESOURCES – SOCIAL MEDIA
Videos
Managing Traditional & Social Media for Libraries (Public Library
Association webinar): http://tinyurl.com/ppu7q4b
Social Media: An Introduction for Public Libraries:
http://tinyurl.com/pxkevas
Books
Face 2 Face by David Lee King
Managing Social Media in Libraries: Finding Collaboration,
Coordination, and Focus by Troy A. Swanson
Strategic Planning for Social Media in Libraries by Sarah K. Steiner
MORE RESOURCES – SOCIAL MEDIA
Great Examples
Academic libraries using social media:
http://tinyurl.com/cgp946f
Topeka Public Library (Facebook):
https://www.facebook.com/TopekaLibrary
New York Public Library (Facebook):
https://www.facebook.com/newyorkpubliclibrary
Example Social Media Policies:
http://tinyurl.com/pw2ljl8
THANK YOU!
Karrie McLellan – mclelk@eastgreenbushlibrary.org
Evelyn Butrico – butrie@eastgreenbushlibrary.org