Post on 17-Jul-2015
Source: Google Trends
Search demand for juice cleanse, organic juice and juice bar has seen fluctuations in searches
throughout the years.
Source:Google Trends
This same fluctuation can be seen in searches for brands offering the products mentioned previously
Source:Google Trends
Kaleidoscope Juice brands itself as selling “Cold Pressed Juice”, which has caught on and has
increased since 2013.
Source:Google Trends
Kaleidoscope Juice has a website that could use some changes to increase conversion
There are too many white areas on this page
On the home page, these pictures can be found at the bottom, and take up to much
room
In comparison with competitors websites, it is very clear
Kaleidoscope Juice needs to make some changes
The website’s green background on the site helps promote
healthiness.
This website has a clean look, and fills up
all the areas on the page, without making it
look to crowded.
Comparison (Continued)
This website is very unique and uses
most of its’ white spaces.
This website is very similar to Kaleidoscope Juice. The only difference is that this site showcases its’ product
right away.
Rank On Google For Keywords
• A search for “Cold Pressed Juice
Phoenix” ranks Kaleidoscope Juice as first.• This means that
KaleidoscopeJuice is using this keyword effectively.
Keyword:“Juice Cleanse
Phoenix”
• This search also reveals that
Kaleidoscope Juice uses this keyword
effectively.
Crawlability (C+)This average grade is the result of having a disparity between the number of indexed pages between Google and Bing
57 57
35
http://cheriamedia.net/tips-seo-part-1-crawlability/
Crawlability -To fix this disparity, submit an XML Site Map to Bing
• Home• Menus -Cold Pressed Juices -High Vibe Food -Juice Bar Menu -Optima Bar Menu• Cleanse• About Us -Inspiration -Mission
Relevance (C-)
Meta description• This meta
description is not unique
-No call to action -Does not describe the business -Does not use
keywords
SOLUTION-Describe the business-Incorporate Keywords
Relevance (C-)Search for “ Cleanse with Friends”, a direct phrase from the site
• Kaleidoscope Juice does not show up• Solution would be to
incorporate Phoenix into this phrase
Popularity (A-)
Company
Website
Total Backlink
s
(Domain)
Total Linking
Root Domains
Linking C-Blocks
Domain
Authority
Alexa
Global Rank
Compete Rank
Kaleidoscope Juice 552 46 13 27 3,003,456
N/A
Juice Core 623 18 6 21 7,631,731
N/A
Juicd Life 1,689 19 5 19 7,935,469
N/A
Pressed Juicery 8,324 786 132 50 141,603
38,351
N
Conversion (A)• Overall the website has a great design
that leads to conversion, but there are areas that could be improved.
Need a Call to Action
Need trust signals: quality seals, 3rd party reviews
SWOT Analysis
Strengths
-Clear navigation
-Checkout process is logical
-Mobile compatible
-Ranks first in keyword search
Weaknesses
-No Trust Signals
-Against competitors, searched less
-Search for a key phrase on their site, does not show “Kaleidoscope Juice”
Opportunities
-Improve website for keyword search
-Fixing meta description would lead more visitors to the page
-Unique content on page would lead to more visits
Threats
-Fluctuations in the market
-Growing competition
-Website could become outdated
Recommendations• Overall, this business runs an acceptable website. -Rank first in keyword search• In order to lead to more conversions: -Add trust signals -Fix meta description• Sitemap for Bing
Contact Me
“You can’t sell anything if you can’t tell anything”
-Beth Comstock
So do you agree with me? Will these changes help optimize website strategy. Please let me know. I can be reached ateriver11@asu.edu.