Post on 24-Apr-2015
description
OPERATION STRATEGY AT
GALANZE CASE STUDY 1
Updated R & D with time. Maintain price war. Transfer of product line strategy. Proper utilization of resources.
GOOD PRACTICES
Fail to arrange prototype production and testing.
Communication gap. Unable to understand cultural difference in
overseas market. Overstock of unpopular product & shortage
of popular product.
BAD PRACTICES
Must improve product quality before entering
overseas market. Company has to invest resources to
enhance it’s customer service capability. Should adopt global marketing strategy. Company must maintain inventory level
regarding to demand forecasting. They need strongest distribution channel.
SOLUTION