OPERATION STRATEGY AT

GALANZE CASE STUDY 1

Updated R & D with time. Maintain price war. Transfer of product line strategy. Proper utilization of resources.

GOOD PRACTICES

Fail to arrange prototype production and testing.

Communication gap. Unable to understand cultural difference in

overseas market. Overstock of unpopular product & shortage

of popular product.

BAD PRACTICES

Must improve product quality before entering

overseas market. Company has to invest resources to

enhance it’s customer service capability. Should adopt global marketing strategy. Company must maintain inventory level

regarding to demand forecasting. They need strongest distribution channel.

SOLUTION