State of Indonesia Mobile Landscape

Powering the mobile internet ecosystem

130+ Operators

14,000 Publishers

70% of top global advertisers

+350 million people use Opera worldwide

More than 75 million monthly active Android users

#1 mobile browser in Indonesia

Top 3 in SEA

*Indonesian Mobile Browser Market Share

* http://gs.statcounter.com/#mobile_browser-ID-monthly-201204-201304-bar

• More than 64% market share in Indonesia• Reaching almost half of data enabled

consumers• Opera in top 3 for browser market share in

SEA countries

A closer look at Android users in Indonesia

Opera Mini users growth in Indonesia

Data from May 2012 to May 2013

Opera Mini wins the browser race

Data consumption on Android is 218% higher than data consumption of average Opera Mini users

Samsung wins heart but local brands are catching up

Price is the key in choosing gadget in Indonesia

Indonesian loves social media

Top 5 visited websites in Indonesia

Top 10 sites visited by Opera Mini users

1.Google.com

2.Facebook.com

3.Blogspot.com

4.Wordpress.com

5.Youtube.com

6.Detik.com

7.Yahoo.com

8.Twitter.com

9.Wikipedia.com

10.4shared.com

Half of the top-100 domains visited by Opera Mini's Android users are related to News & information, Social network & community, and Music & video

Android users in Indonesia

The mobile first generation

62% of Indonesian go online using a mobile phone

86% use feature phones, more than four times that of smartphones

The mobile paradox

Source: KPCB Internet Trends 2013

???

GET MORE PEOPLE ONLINE!

Large population and a lot of SIM cards in SEA

Source: Mobile Monday, Wearescocial

Unlimited Browsing with Opera Mini

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Opera Mini Speed-Dials

Opera Mini Smart Page

#1 Indonesia #2 PhilippinesTop 3 in rest of

SEA

In app ad integrationRich Media Mobile Web and In-App Advertising

The largest independent Mobile App Store

75M+Million MonthlyApp Store Visits

40M+Million DownloadsPer Month

140,000+apps

12,000+ developers

Interactive TV Ads

27

• Based on ability to detect content.

• Remote Control based Interactive

TV Ads

• Ad interactivity on second screen

• Micro-interaction

Indonesia Case Study

Results (July 2012 – July 2013):

•307% increase on unique MAU

• From 340k to >1M MAU

•345% increase on page views

• From 9.8M PV to >90M PV/month

Page Views

State of Mobile Web Focus on Indonesia

http://www.operasoftware.com/archive/smw/2013/06/index.html

fabrizioc@opera.com@fabriziocaruso

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