Post on 01-Jan-2016
Open Microscopy EnvironmentCentre for Gene Regulation & ExpressionCollege of Life Sciences, University of DundeeDundee, Scotland, UK
OOMMEE – Kelli Griffis – Kelli Griffis
Social Media at OME
OverviewOverview
o Why and how we
are using social
media at OME
o Growth and
current status
o Looking ahead
Why are we on social media?Why are we on social media?
o Publicize team news, releases, etc.
o Enhance relationship with our users, partners, and
funders
o Raise profile among potential users
o We do not use social media for user support.
The story so far…The story so far…
o August 2012: @openmicroscopy on Twitter.
o January 2014: Conscious social media outreach
began.
• OME joined Facebook, LinkedIn, and Google+.
o October 2014: The OME Blog published its first post.
o January 2015: The OME YouTube channel published
its first video.
What does Kelli do, anyway?What does Kelli do, anyway?
Finding and Scheduling ContentFinding and Scheduling Content
Finding and Scheduling ContentFinding and Scheduling Content
Current Status: TwitterCurrent Status: Twitter
o Twitter has been our primary social media focus.
o Number of followers has nearly tripled (233 to 678)
since January 2014.
o Average impressions per day up >5x in 12 months
o Average engagement rate up from 1.2% to 2.2% in
12 months
o Zero paid promotions (Source: Twitter Analytics)
Twitter Growth: FollowersTwitter Growth: Followers
Jan 2014 – Beginning of deliberate social media
outreach
Jan 2014 – Beginning of deliberate social media
outreach
Num
ber of followers on Tw
itter
Source: Twitter Analytics (https://analytics.twitter.com/accounts/18ce53vbqwo/followers_dashboard)
Twitter Growth: How often people see usTwitter Growth: How often people see us
This spike reflects the Feb 2015 press campaign for our BBSRC Big Data
grant.
This spike reflects the Feb 2015 press campaign for our BBSRC Big Data
grant.
Tota
l Mon
thly
Impr
essi
ons
Source: Twitter Analytics (https://analytics.twitter.com/user/openmicroscopy/tweets)
Current Status: Other PlatformsCurrent Status: Other Platforms
o Mid-March 2015: Dropped Google+
o Focusing on growing LinkedIn and Facebook
o Daily, differentiated content on the two platforms:
• LinkedIn: Job announcements, conferences, webinars
(Serious Work Stuff)
• Facebook: Pretty pictures, videos, cool blog posts (Goofing
Off)
• Both: OME news
Next StepsNext Steps
o Continue to produce OME blog and video content
o Maintain and increase our Twitter presence
o Increase our number of followers on LinkedIn and
• Identify types of posts that generate high user engagement
(clicks, likes, shares) and adjust accordingly
Want to be involved?Want to be involved?
o Like & share our posts
o MT @openmicroscopy in
your tweets
o Send cool links via
standup notes or email –
even if it’s not about us!
o Post your own blog or
videos (props to Will!)
o Tweetdeck Teams – Paris?(Kelli doesn’t have to be an information silo)
Acknowledgements and ThanksAcknowledgements and Thanks
o …to Will and Simon for being top content
contributors
o …to Helen and Josh for thoughtful input about
strategy
o …to Gus for making all the pretty banners
o …to Kenny for infinite patience with my lack of tech
expertise
o …to Jason for all kinds of support (and blogging)