Capital Region

Online Marketing: Marketing

with Social Media

Presented by Threesides Marketing

Housekeeping

Our Mission To provide energised leadership, share

innovative solutions, broker positive

relationships and deliver valued projects to

the region.

Regional Priorities • Regional Development Planning

• Education, Employment & Investment

• Transport – Infrastructure & Services

• Regional Food

• Digital Economy Transition

• Living & Working Sustainably

Key Initiatives • South East Region of Renewable Energy Excellence

• Regional Sponsored Migration Scheme

• Southern NSW Harvest Association

• Capital Region Digital Enterprise Program

How We Can Help You • Access to government programs

• Advice and training

• Sourcing skilled labour

• Grants - support and data

• Networks and contacts

Find out More

Richard Everson

Project Officer

Mob. 0427 27 27 54

richard@rdasi.org.au

www.rdasi.org.au

www.threesides.com.au

www.Facebook.com/threesides

www.Twitter.com/threesides

www.slideshare.net/threesides

We help these businesses with their online marketing:

Old Bus Depot Markets National Parks NSW

Retail 360 Yass Valey Council - Tourism

Sportsmans Warehouse DDCS family Lawyers

Capital Region Farmers Market Trev’s café Dickson

(and more…)

Learning outcomes

1. Understand the need for social media in your

business

2. Learn how to set goals and objectives for your

social media plan

3. Identify the best uses of social media tools for

business e.g. Facebook, Twitter, YouTube,

LinkedIn.

What can we achieve today?

Inspire

Direct

Inform

Your Name, your business and when

was the last time you used social media for business purposes? (hours ago, days, weeks,

never?)

65 % Aussie

Internet users who

have gone social

7 hrs & 30

mins + each

week

‘invested’ Source: Nielsen April2012

Why social media?

Easy to update

Large connected population using it

Good way to start a conversation

Tell a better story with photos and video

Shows your business is alive

Promotes sales and specials direct to your followers

Helps with Search Engine rankings

Cheap to run

When are we doing ‘it’

How often are we doing ‘it’

Social vs

Traditional

Who are we doing ‘it’ with? (avg. friends)

227

Businesses with social media presence

How often do you update your social media sites?

It’s still about people (right?)

Online marketing Activities

Website

Exposure / Listings /

Directories

Back Links / connections

Search Engines

SEO/SEM

Conversion / Sales

Direct marketing /

Email

Resources / People

Social Media

10 Smart Uses

for Social

Media

#1 News, updates and information

#2 Competitions

#3 Offers and sales promotions

#4 Go behind the scenes – be human

#5 Event information

#6 Research

#7 Advertising

#8 Customer service and feedback

#9 Product Development

#10

Be open 24/7

Which social

media site

works best?

http://www.facebook.com/

Business vs.

Personal

profiles

Which runs which?

Facebook: Personal account to run a

business page

Youtube: Google account

Twitter: Email address

Linkedin: Personal account to run a

personal profile or business page

Spending $$ in

social media

Where to spend $$ in Social media

• Ads / Promoted posts

• Competitions

• Custom Pages / Third Party app costs

• Planning and Training

• Community Management

• Developing content – photo / video

• Website integration

• Reporting tools and analysis

Marketing your social presence

Links on your website

Onsite info in your business

Email to your email list

Get friends and family to join

Paid advertising (eg.Likes on facebook)

Engage with other businesses

Your social

media voice

Developing our ‘social media’ voice

1. Talk like a person – not a brochure

2. Sound like your business and yourself

3. Add value to the discussion

4. Work out when you need to respond and when you

don’t

5. Sign off personally when

multiple people are posting

‘Social media’ voice tips

Use first names

– ‘Thanks for your question Laura…’ Speak in the first person

– ‘I / We have looked into this for you…’) Be courteous and friendly

– Hi Steve, thanks for the note… Thank and acknowledge people for sharing the message or for compliments

Things to avoid

Selling and shameless promotion

Negativity

Slow responses / No responses

Asking questions without replying

Over posting

Talking about yourself all the time

Fake answers

Arguments

Not setting a time budget for

yourself

Next steps:

1. Establish which platforms are right for

your business

2. See what your competitors are doing

3. Develop good ideas for content and

promotions

4. Set your time and $ budget

5. Write down your marketing ideas

6. Get started!

Workshops and Consultations

Workshops

Series of 17 workshop topics over the next 12 months

Free sessions – subsidised by federal government – in

Queanbeyan and across the region

Digital Consultations

4 hour digital business consultations

Develop and digital business plan

Identify 3 get started now actions

Help you start in the right digital direction

Workshop feedback

https://forms.communications.gov.au/

enterprisegroupfeedback

Verification word: summer

Stay in touch

Website:

www.crde.com.au

Call the office:

62970933

Stay on our email list

Tell a friend!