Cape Breton Online Marketing Conference - March 7, 2013

Eleanor L. Anderson

Eleanor L. Anderson

Eleanor L. Anderson

How  do  we  cut  through  the  clutter?  

What  tools  do  we  choose?  

How  do  we  connect  with  our  target?  

What’s  “right”  for  online  marketing  in  2013  and  beyond?  

 

Mobile

Analytics

Gamification

In-Bound Marketing

Design is King

Loyalty Marketing

Big Brands

Fewer than 1 billion mobile subscriptions were active in 2000, while there are six billion subscriptions active today. Last year alone, mobile users downloaded more than 30 billion apps.

75% of World Has Access to Mobile Phones

Online Marketing Tools

Blogs

E-Book

E-Mail Marketing

Social Networking

Teleseminars

Webinars

Websites

Forums