Online marketing conference 2013(eleanor a)
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Cape Breton Online Marketing Conference - March 7, 2013 Eleanor L. Anderson Eleanor L. Anderson
description
Online Marketing Tools presentation by Eleanor Anderson, CBU at 3rd Cape Breton Online Marketing Conference, March 7, 2013 in Baddeck
Transcript of Online marketing conference 2013(eleanor a)
Cape Breton Online Marketing Conference - March 7, 2013
Eleanor L. Anderson
Eleanor L. Anderson
Eleanor L. Anderson
How do we cut through the clutter?
What tools do we choose?
How do we connect with our target?
What’s “right” for online marketing in 2013 and beyond?
Mobile
Analytics
Gamification
In-Bound Marketing
Design is King
Loyalty Marketing
Big Brands
Fewer than 1 billion mobile subscriptions were active in 2000, while there are six billion subscriptions active today. Last year alone, mobile users downloaded more than 30 billion apps.
75% of World Has Access to Mobile Phones
Online Marketing Tools
Blogs
E-Book
E-Mail Marketing
Social Networking
Teleseminars
Webinars
Websites
Forums
