Post on 22-May-2015
description
Steve Dickson Phil Gee Goldberg & Nick Rees
Who are we?Online GuruBased in Formby6 staff
What do we do?WebsitesMobile websitesE-commerce websites
Anything Else?Google rankingsSet up, train and manage Social MediaEmail marketingMobile apps
Aims of this session
To give you an overall insight into the main Social Media players
To show you best practice and etiquette
To motivate you to give it a go To alert you to features To give you a headache!!
First Things First See your online presence as one large
marketing campaign
Run them all in sync for an effective R.O.I
What is Social Media?
WIKPEDIA SAYS…. Social Media Marketing refers to
the process of gaining website traffic or attention through social media sites.
Increased communication for organisations fosters brand awareness and often, improved customer service.
Social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
Fail to plan, plan to fail!!
P for PLATFORMWhere are my people hanging out?
O for OBJECTIVEWhat do I hope to achieve? Leads, sales, brand awareness etc?
S for STRATEGYWhat shall I talk about? How often? Who will do this?
T for TECHNOLOGYWhat software/gadgets/analytics shall I use?
Which Platform Should I Use ?
Social media etiquette
Act as you would at a cocktail party/networking event!
77% of the UK population have an active profile
Best For Sharing and Connecting
Profile, Page or Group?Daily posts - topical interesting relevant
Facebook favours images/videos/questionsRespond quickly
No more than 25% sales messagesAbout us keywords
Like suppliers pagesUse @ in posts for shares
Sponsored postsProof read before posting!!
FACEBOOK PAGE
Facebook Features
Check-InReviewsOffersEventsTabs
Lets Check
In!!
Facebook Advertising
Perfect way to reach your markets precisely.
Your business can advertise to your exact audiences based on specific social and geographical information.
Age, gender, location, personal interests, job functions etc can all refine targeting.
Set your own budgets. From 25p per click.
QUESTIONS?
TWITTERBest For Sharing and Customer Intelligence
32% of 15 million UK users use Twitter daily
TwitterDo’s and Don’ts
Don’t link to Facebook
Use keywords in biography
Add your website/location
Add background
Tweet regularly
Use trending topics
Be generous
Use # to group topic or message
Use @ to include person in message
RT target market to schmooze
Don’t RT praise
Twitter Features
Brand awarenessDrive traffic to website
Drive traffic to FacebookBreaking news (9-11)
Build momentum & excitementMobile friendlyFollow followers
Sponsored Tweets
Twitter Profile
Twitter Connect
Promoted Tweets
t
*Only pay per click/follow*Set daily budget*Target region*Target demographic*Promote a tweet or your account
Questions??
Linked InBest for Networking and Finding Leads
11 Million Profiles In The UK – 23% of Workers
Linked In Features
Post from profile or page
Great for search pre meeting
LION-Add everyone and anyone
LAMB-Add people they know
Add recommendations widget to website
Linked InDo’s and Don’ts
Current picture
Use keywords in Biography (120)
Add contact details
List landing pages for websites
List schools and hobbies
Get recommendations
Answer questions / become an expert
Join groups where targets are
Get introduced to 2nd/3rd level
Card Munch app
Create tags to send up to 50 emails
Respond to people who viewed profile
Linked In Profile
Linked In Business Page
QUESTIONS??
Google +Best for SEO & Segmentation
Globally No.2 Social Media site. Are you ready??
Google +
Business Pages and Personal Profiles Post to circles
Less competition Follow market influencers
Integrate with other Google products Hangouts may see the demise of Skype
Helps with your Google ranking Encourage +1 sharing
Send posts to email addresses
Google + Hangout
Google+ Circles
Google +
Questions??
Pinterest – Best for Mobile / Visual
29% of UK users (2.2m) are in the highest income bracket
Set up a person or a business Set up pin boards Add pins to boards
Add hyperlinks to site Use blog page to land on
Use Pin-It button on Chrome New analytics
Add button to website Follow people
Pinterest Features
It’s a Fun ExperienceIt’s Easy to use
It’s About Discovery,Not Search
Less junk to distractMainly women (63%)
It’s About Interests, NotFriends
It Creates PersistentContent
Pinterest Search
Other Platforms (or Tactics!)
The Power Of Blogging
Set up a blog on your website
Eg: www.yourdomain.com/blog Post weekly news Link to and from Social Media Each page to have unique URL
A Blog is like a diary. Post from here and share to your social media sites. SEO - New activity or info on an otherwise static website etc..
Analytics
Which platform or platforms are the right ones for you?
Thanks for listening
We look forward to interacting on
Social Media with you